Hippo CMS is redefining the modern web content management system (CMS) from a productivity tool to an ROI machine. With its content performance platform, Hippo CMS closes the feedback loop on content strategy, enabling online businesses to deliver outstanding, contextually relevant digital experiences across all channels. Hippo empowers IT and marketing teams with the marketing agility and technological flexibility to drive continuous innovation. Hippo CMS was built to help businesses understand which content matters to their audiences, and deliver optimal and personalized digital experiences based on this insight.

“Content is the backbone of online business, but that content can come from countless repositories or locations and can be delivered through dozens or hundreds of downstream channels. Effective tooling must provide effective and efficient content creation & management, and — just as importantly — connections to the places where this content actually lives and works.” - Forrester Research.

The integration of Bynder and Hippo CMS will enable businesses to leverage the power of Hippo’s omnichannel web content management combined with best-of-breed branding automation from Bynder. With this integration, online business processes will be further streamlined into one cohesive and agile ecosystem, as customers benefit from surfacing Bynder-based content through Hippo CMS managed sites on any channel.