WordPress is a free open-source content management system (CMS) with more than 60 million sites live. WordPress's plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,000 plugins available, each of which offers custom functions and features enabling users to tailor their sites to their specific needs. One of those plugins is the Bynder plugin that easily allows users to import and use Bynder assets directly in the WordPress platform.