Bynder, the branding automation company, today announces that it has been included in The Forrester Wave™: Digital Asset Management for Customer Experience, Q3 2016 report by Forrester Research Inc. Bynder was among 12 select companies that Forrester invited to participate and the company was named a ‘Strong Performer’.
The report cited Bynder as an “up-and- coming vendor experiencing fast-growth and increased market traction.” The solution was described as combining “DAM with some marketing resource management and content marketing capabilities… Other areas of differentiation include its SaaS focus, and support for content marketing, collaboration, and digital rights.” The report also stated: “…customers have positive feedback on the solutions usability and agility.”
Chris Hall, CEO, Bynder comments, “With demand for more content and a surge in the number of marketing channels, every brand on the planet is facing the problem of managing a huge number of assets; files, images and video. Most marketing departments are a mess in this area.”
The news also follows Bynder’s Series A funding round announced last week. Insight Venture Partners invested $22m in Bynder in order for it to establish the new category of Branding Automation and continue its international growth.
Hall continues: “We believe our recognition as a strong performer in this Forrester Wave™ further validates our ability to succeed in the DAM market. In addition, the strength of our vision, as well as the $22m of Series A funding we have just received, will enable us to establish the new category of Branding Automation, designed to take DAM further by utilizing the cloud.”
Over 350 companies globally including KLM Royal Dutch Airlines and innocent Drinks are already using Bynder’s solution to easily create, find and use content, such as documents, graphics and videos.
More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to- end brand consistency across all channels and regions, with simplified collaboration across the organization.
“The Forrester Wave™: Digital Asset Management for Customer Experience, Q3 2016” report is available here.