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Bynder expands partner ecosystem to power digital experiences

May 25, 2021

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Bynder Expands Partner Ecosystem to Power Content Engine for Digital Experiences


AMSTERDAM – 25 May 2021 – Bynder, a leading digital asset management platform (DAM), expands its digital experience capabilities with a global network of leading agencies, digital consultants, and DAM experts committed to helping shared clients achieve a fully integrated and seamless digital experience across channels.

Most recently, Bynder launched the SAP Commerce Cloud Connector to enable brands to deliver relevant and timely product media to power engaging and personalized e-commerce experiences. The connector between Bynder’s DAM and SAP Cloud Commerce allows marketers to make on-brand, approved web and product assets—in the right size and format—available for use without leaving SAP Commerce Cloud.

In a digital-driven economy, marketers need a tightly integrated ecosystem to deliver personalized digital experiences to their customers – all while accelerating and simplifying the way they create those experiences. Bynder’s certified partner network of digital consultants, agencies and custom developers bring deep expertise and specialized skills across numerous industries, which has helped the company develop an unparalleled network of DAM and marketing professionals dedicated to helping customers simplify their content lifecycle. That expertise coupled with technology alliances, such as Product Information Management (PIM) solutions, Content Management Systems (CMS), and other digital touchpoints that have complementary use cases to Bynder’s DAM, enable organizations to develop, manage, and distribute content at scale and demonstrates how the program can strengthen marketing technology stacks and create a streamlined way of working with interconnected platforms.

“In an increasingly crowded and competitive digital marketplace, experience and agility are the ultimate differentiators,” said John Horodyski, Managing Director at Salt Flats. “An integrated digital ecosystem is a competitive advantage that allows companies to efficiently deliver the best possible experiences to users. DAM is the go-to creative content foundation to fuel digital experiences across industries.”

Bynder continues to aggressively expand its Certified Partner Program and technology alliances. Bynder added 18 new partners over the last year, including partnerships with Lev Digital, a full-service Salesforce consultancy and a strengthening its partnership with Wrike, a project and work management solution.

“Bynder’s partnership ecosystem is our answer to the growing demand for a DAM platform that seamlessly integrates into existing technology stacks,” said Brad Kofoed, senior vice president, global alliances and channels at Bynder. “We see great potential for this program to drive growth for both our partners and shared clients. We’re looking forward to welcoming more partners as we continue to scale our abilities to power full-scale digital experiences.”

To learn more about Bynder and its partner network, visit bynder.com/en/partners/