Press and media

The latest news and press coverage from Bynder

October 17, 2019

Bynder announces Tech Industry Veteran Bert van der Zwan as new CEO

Founder Chris Hall to Join Bynder Supervisory Board.

October 08, 2019

Bynder launches Digital Brand Templates and enhanced Brand Guidelines to power more dynamic brands

New features empower marketers and designers with streamlined workflows and the ability to create on-brand content within minutes

September 24, 2019

Bynder Expands Leadership Team with Strategic Executive Hires

Jean-Marie Arnould joins as CFO and Andrew Hally as SVP of Global Marketing to support Bynder’s next chapter of growth

September 11, 2019

SDL and Bynder partner to help enterprises manage and translate digital assets and campaigns enabling content in 180+ languages

SDL (LSE: SDL), a global leader in content creation, translation and delivery, today announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences.

February 05, 2019

Closing out 2018 with record growth, Bynder cements status as global DAM powerhouse

Boston – February 5, 2019 — Bynder, the global leader in digital asset management (DAM), is proud to announce a strong finish to a year of significant company growth. After beginning 2018 with the strategic acquisition of Webdam in February, Bynder finished the year with a company-best Q4 driven by product updates, a rapidly growing client base, a hugely successful OnBrand event and the introduction of a new Chief Product Officer, Kevin Broom, to the executive team. In 2018, Bynder experienced nearly 30% year-over-year growth in new clients secured, in addition to a 40% increase in annual recurring revenue compared to 2017.

February 05, 2019

Consumer State of Branding Report 2019: Results

In the annual Bynder x OnBrand State of Branding Report, we got inside the heads of marketing and branding experts to discover their biggest challenges and opportunities for the year, what’s at the top of their to-do lists, and how they’re leveraging the latest industry trends to attract—and retain—customers. This year, we put their insights to the test, going directly to the source: consumers. Bynder conducted an online survey via SurveyMonkey of over 1,000 US citizens in March 2019. Respondents were between the ages of 18 and 100 and live in the United States.

January 28, 2019

State of branding report reveals trends, challenges and investments for marketers in 2019

Amsterdam — January 28, 2019 — OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, today announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their priorities, and how they plan to stay on top of the latest trends within marketing and branding.

June 05, 2018

Now open for entries: the 2018 Bynder x OnBrand Video Awards

AMSTERDAM,THE NETHERLANDS — June 5, 2018 — Bynder, the global leader in digital file management, is launching the second edition of the popular OnBrand Video Awards—a competition recognizing companies making incredible branded video content.

May 24, 2018

Bynder unveils Advanced Analytics

AMSTERDAM – August 30,2018 – Bynder, the global leader in digital asset management (DAM), today announced Advanced Analytics, a new and improved data visualization that enables users to easily identify trends in company content usage and optimize their marketing teams’ digital content efforts.

May 24, 2018

Independent research firm Names Bynder a ‘Strong Performer’ in 2018 report, recognizing Its easy-to-use interface and usability

AMSTERDAM – May 24, 2018 – Bynder, the global leader in digital asset management (DAM), today announced that it was named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018 report by Forrester, Inc.. The Forrester report states that Bynder ”truly shines with its user interface and usability”.

May 23, 2018

Bynder announces record results in Q1 2018, solidifying position as the global leader in Digital Asset Management

BOSTON — May 23, 2018 — Bynder, the global leader in digital asset management (DAM), today announced record results in Q1, closing the quarter with a total of 107 new customers. In addition, Bynder reported record customer retention, accounting for 101 percent net revenue. The company’s substantial growth in Q1 stems from key customer wins, strong retention rates and the strategic acquisition of Webdam, which allows the company to offer two best in class solutions for product specific needs of their own client base.

May 02, 2018

Bynder Announces Integration and Partnership with Hootsuite

Boston — May 2, 2018 — Bynder, the global leader in digital asset management (DAM), today announced a new Marketplace integration with Hootsuite, the world’s most widely used social media management platform. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to download, resize and re-upload each file.

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June 10, 2021

5 Channel Partner and MSP Updates

CHANNELe2e shares the new of Bynder's expanded global partner network. The latest step in the effort involves Bynder’s SAP Commerce Cloud Connector. The connector between Bynder’s DAM and SAP Cloud Commerce allows marketers to make on-brand, approved web and product assets—in the right size and format—available for use without leaving SAP Commerce Cloud.

June 10, 2021

Bynder Expands Partner Ecosystem to Power Content Engine for Digital Experiences

VMBlog shared Bynder's expansion to its digital experience capabilities with a global network of leading agencies, digital consultants, and DAM experts committed to helping shared clients achieve a fully integrated and seamless digital experience across channels.

June 08, 2021

Marginal Gains vs. Moonshots: Marketing Brand Purpose in a Digital World

Bynder discusses marginal gains, moonshot ideas and why brand purpose is both an opportunity and a threat with Communicate Magazine.

June 07, 2021

CIO Spotlight: John Mazotis, Bynder

IDGConnect features Bynder CIO John Mazotis in its CIO Spotlight Q and A series. "Bynder has been a pioneer in the digital asset management space for quite some time now. Maintaining and strengthening that leadership position are the priorities of not only the CEO, but the entire management team and board of directors."

June 04, 2021

Bynder Adds Dynamic Asset Transformation Capabilities

DestinationCRM shares the launch of Bynder's dynamic asset transformation (DAT) capabilities. With DAT, brands can generate responsive images optimized for websites and transformed on parameters like width, height, file size or output format to reduce load times, improve SEO rank and increase engagement delivering powerful digital experiences to your visitors.

June 03, 2021

Why the personalization “hype cycle” is over

Bynder shares thoughts with CustomerThink on the death of personalization. After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.

May 20, 2021

AGI's Year of Digital Transformation

Bynder customer AGI discussed its' reinvention as a content powerhouse with MarTech. David Postill, SVP Marketing and Customer Experience, shared why DAM was a crucial piece of their transformation and why they chose Bynder: “It interfaces with Optimizely, it connects with our PIM system, and boy the efficiency gains we’re getting out of that,” he said. “It’s feeding our CMS, feeding our social platforms, it connects into our engineering platform. My team will tell me the hours they used to spend tracking down images, and now it’s right there with one click.”

May 04, 2021

Automation of Branding is Set to Increase

The 2021 State of Branding Report from global digital asset management company, Bynder, found that comms creatives and marketers are willing and ready to embrace automation in branding, in response to accelerated digital transformation.

April 30, 2021

Marketers Ready For Automation In Branding

MediaPost spotlights Bynder's State of Branding 2021 report, highlighting that 89% of marketers report that automation enhances their creativity. This is particularly relevant in light of the focus on digital experiences and initiatives during the past year, as demand for custom content increases.

April 29, 2021

Marketers Say Creating Content More Efficiently Is The Best Use Of Automation

a.list shares how marketers see automation in a whole new light thanks to the demands of the past year. According to Bynder and OnBrand’s State of Branding Report, last year 23 percent of marketers said branding can’t be automated; this year just 1 percent of respondents said the same.

April 28, 2021

How creative teams can tackle the content crunch

MediaShotz featured perspective from Bynder exploring how new tech and changing consumer responses mean creativity in brand content marketing is now more important than ever.

April 22, 2021

A Look at What's Been Driving Top IT Support Requests During the Pandemic

CMSWire featured Bynder for in an inside look at IT support requests during the pandemic. In 2020, the IT team at Bynder received about 3,000 support tickets. When analyzing the data, they can be summarized into a few categories: authentication issues, hardware issues, authorization issues and HR-initiated requests.

April 19, 2021

How Humanscale pivoted from in-office to the WFH furniture market

ClickZ shares how the COVID-19 pandemic threatened the very core of Bynder customer Humanscale's offerings. They needed to launch a new product campaign targeted to the home office space, driving it with an entirely new marketing strategy. With the help of digital asset management (DAM) technology, they launched their new campaign in just two weeks. They used Bynder, which was already a key part of their asset creation and distribution process. Having this system in place before the pandemic enabled Humanscale to access and localize the correct assets so they could easily support their global marketing and sales team.

March 31, 2021

How brand and community became companies’ secret weapon

CustomerThink featured Bynder and how the "secret ingredient" to making brands immune to radical change, or at least better able to weather a storm like 2020. But it’s really no secret at all…it’s customer loyalty, built off strong brands that deliver great experiences.

March 24, 2021

Why Creative Teams Need to Reframe ‘The Content Crunch’

Bynder shared with BrandingMag how the increasing content-creation has been deemed the solution to keeping up with the vast digital landscape. However, when doing so, it can be unsustainable, expensive, and detrimental to the future of exceptional creative and brand storytelling, without the right processes and technology in place.