CX Omnichannel

Optimized content experiences across digital touchpoints

Automatically transform and deliver targeted content from your DAM to:

Boost website performance
Increase engagement and conversions
Track and improve asset performance

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Proudly supporting our 4000+ customers to grow and thrive

Deliver targeted and engaging content experiences that convert

Take an interactive tour of Content Experiences for Omnichannel.

The estimated 2,500 hours saved annually reflects a team that has built Bynder into the operational backbone of their retail content engine.

Read the customer story

Target delivers 40 TB of optimized content across channels every week, saving 2,500+ hours annually.

Transform and deliver assets at scale

Automatically resize, reformat, and optimize images in your DAM to deliver high-quality visuals faster across all channels—no manual editing, no delays.

Boost website performance

Images and videos are automatically optimized to improve Core Web Vitals, speed up page loads, and enhance SEO performance—increasing traffic, engagement and conversions.

Raymour & Flannigan saw web page load speeds increase up to 36% after implementing CX Omnichannel.

Raymour & Flannigan saw web page load speeds increase up to 36% after implementing CX Omnichannel.

Drive ecommerce growth

Maximize conversion rates with on-brand, optimized content across your omnichannel ecommerce platforms.

Karl Lagerfeld generates 120,000 optimized derivatives from master assets, meeting the requirements of their own eCommerce site and every luxury marketplace they sell on.

Karl Lagerfeld generates 120,000 optimized derivatives from master assets, meeting the requirements of their own eCommerce site and every luxury marketplace they sell on.

Create personalized experiences

Tailor content experiences across digital touchpoints based on your customers’ unique attributes, from targeted landing pages, segmented email marketing, and personalized app experiences.

Specsavers delivers 1B assets across all its local websites, serving the right glasses to the right audience while reducing upload time by 50%.

Specsavers delivers 1B assets across all its local websites, serving the right glasses to the right audience while reducing upload time by 50%.

Captivate with video

Share dynamic video content across all your channels, straight from your DAM. Easily add multilingual subtitles and make your content accessible to everyone.

Improve content ROI

Use data-driven insights on assets delivered and consumed across channels to optimize content performance.

The time and resources we've saved with Bynder’s Content Experiences for Omnichannel feature have been a game-changer; enabling us to optimize our content and improve SEO.

Read the customer story

Chef’s Warehouse saves 40+ hours per week by dynamically transforming images for their websites and eliminating manual editing.

Bynder at the heart of your marketing ecosystem

Connect Bynder with your existing marketing tools and deliver optimized digital content experiences across all your channels, powered by CX Omnichannel.

Ready-to-use integrations

Connect Bynder with your existing marketing tools and deliver optimized digital content experiences across all your channels, powered by CX Omnichannel.

Universal Compact View component

Find and select on-brand assets from your DAM directly within other platforms, ensuring consistency, simplifying workflows, saving time, and accelerating speed to market.

Developer resources

Our powerful APIs, webhooks, and SDKs give you the flexibility to build custom solutions that fit your exact business requirements.

Integrations

Connected Ecosystem

Scale faster by integrating Bynder into your martech stack

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White paper

Bynder feature overview

Learn about all the product features of Bynder.

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Want a tour of Bynder?

Book a demo with an expert today.

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More products and add-ons

We provide tailored solutions to fit the needs of each and every brand. Our add-on modules offer features and functionality to complement Bynder’s core digital asset management solution, which you can learn more about below.

Digital Asset Management

Centralize and manage your digital assets in one place

Learn more

AI Agents

Create customizable, context-aware AI agents for unmatched productivity

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AI Search Experience

Improve asset discovery and management with industry-leading AI

Learn more

CX User Community

Empower your teams to create curated and targeted content experiences

Learn more

Asset Workflow

Brief, proof, and approve your digital assets

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Content Workflow

Create, review, and approve structured content

Learn more

CX Omnichannel FAQs

What is Dynamic Asset Transformation?

Dynamic Asset Transformation (DAT) is a powerful capability of CX Omnichannel. It uses URL parameters to manipulate a single master asset in real-time. This allows for on-the-fly adjustments like resizing, cropping, and reformatting, eliminating the need to manually create and save separate versions for different channels. The process automates content creation, ensures brand consistency from a single source, and improves web performance by delivering optimized files.

How does Bynder CX Omnichannel optimize images and videos for the web?

Bynder CX Omnichannel uses a variety of techniques to optimize your media assets, including:

Compression: It reduces the file size of your images and videos without sacrificing quality.
Resizing and cropping: It dynamically resizes and crops your assets to the dimensions needed for different devices and layouts.
Format conversion: It can automatically convert your assets to the most efficient file format for the web, such as AVIF and WebP for images.
Content Delivery Network (CDN): It uses a global CDN to deliver your assets from a server that is geographically close to your users, which further reduces loading times.

What is a Content Delivery Network (CDN) and why is it important?

A Content Delivery Network (CDN) is a network of servers located around the world. When a user visits your website, the CDN delivers your images and videos from the server that is closest to them. This reduces latency and makes your website load much faster for users, no matter where they are in the world. Bynder CX Omnichannel includes a built-in CDN to ensure the fastest possible delivery of your assets.

Can I use Bynder CX Omnichannel with my existing website and other marketing tools?

Yes, Bynder CX Omnichannel is designed to integrate with your existing technology stack. It offers a variety of integration options, including pre-built connectors, APIs, and SDKs, so you can easily connect it to your content management system (CMS), product information management (PIM) system, e-commerce platform, and other marketing tools.

Why should I choose Bynder CX Omnichannel over a standalone image and video optimization tool?

A standalone optimization tool can help you improve your website's performance, but it doesn't solve the problem of managing your digital assets at scale. With Bynder CX Omnichannel, you get the best of both worlds: a powerful DAM system to keep all your assets organized and on-brand, and an intelligent delivery solution to ensure they are optimized for every channel. This integrated approach will save you time, reduce costs, and help you create a more consistent and engaging brand experience for your customers.