Bynder for Consumer Brands & Retail
Deliver consistent brand experiences across all channels—both on and offline.
At Bynder, we know consumer brands. With 1000+ consumer brands under our umbrella, we constantly apply industry-specific best practices to create tailored solutions for our customers. Built around individual use cases, our platforms help our clients reach their goals—now and in the future.
How Bynder helps consumer brands
Manage your brand assets in one place
From product shots to campaign ads, create a single source of truth for storing, organizing, and distributing your brand materials.
A webshop-style file structure for fast findability, tailored to your brand’s specific needs.
Digital rights management, access restrictions, and permission rights for maximum control.
Secure file-sharing direct from the portal—both internally and with agencies, photographers, and retailers.
It’s difficult to ensure consistent, up-to-date brand imagery and customer experiences across all channels.Our solution
Brand consistency across all channels
Ensure all published content is on-brand and up-to-date across every customer touchpoint with our Brand Guidelines module.
Visually-appealing, configurable, and easy-to-update, make sure everyone knows exactly how to create and leverage brand materials.
We can’t create, collaborate, and publish brand content and campaigns quickly enough.Our solution
Launch time-sensitive campaigns quickly
Your brand needs agility, control, and quick distribution to keep up with today’s convenience-focused consumers.
Ditch the endless back-and-forth feedback rounds via email and collaborate on campaigns in one space with our Creative Workflow module.
We have multiple systems for multiple channels, causing inefficiencies and siloed processes.Our solution
Integrations for auto-publishing and updating
Integrate Bynder into your wider tech stack for a smooth-operating content lifecycle that automates the flow of data exchange across systems.
Whether it’s your PIM solution, CMS, or e-commerce platform, ensure updates to assets such as product images and logos are automatically reflected across the relevant channels.
The Bynder platform has helped us at the global marketing level really manage our assets in a way that we’ve never done before.Eduardo Gallegos
Global Marketing Planning Manager Watch the video
Bynder is the most business-critical tool we use in the photo studio because it’s the closest to sales. Without Bynder, we don’t have images and ultimately products won’t sell.Niels van de Vorst
Photo Studio Manager Read their story
All our assets are in one portal and organized in a way that makes sense to how we work. With Bynder’s smart search filters, we no longer need to chase colleagues for that one photo; it’s all there to find in an instant.Read their story
searches per day
Bynder makes it possible to import, search, view and share all content of the Groupe SEB brands in a few clicks. This tool is at the heart of our digital acceleration, helping each user to easily access the media and product lines they need.Read their story
Suggested resources for consumer brands
The CPG marketer’s guide to DAM
In the consumer packaged goods industry? See how DAM helps you to directly drive sales.
DAM toolkit for fashion brands
See how fashion brands can stay ahead in the fast-paced digital race with DAM.