Within the last decade, we’ve seen a shift in the way humans think. Verbal intelligence scores are dropping, while visual and nonverbal intelligence scores are rising—as shown by the data below. The internet and technology has made us more adept at power-browsing and distinguishing among competing visual cues. But, our attention spans are waning. Download our guide on how to Master Brand Velocity and connect with a digitally distracted audience. We skim and scan, and get distracted more easily. In fact, more than 80% of college-educated people spend their time browsing, instead of making time for in-depth reading. How can brands adapt to the way humans are evolving? The following infographic provides a wealth of visual data, explaining how humans are changing, and what marketers can do to keep pace. From accounting for more digital touchpoints to embracing a world of visual communication, learn what brand management and digital asset management will be like in 2018.

Humans are changing – How to adapt your brand

Sources

  • In 2014, the average SAT Critical Reading score was at a record low – 497 points U.S. News and World Report
  • Visual IQ is rising faster than any other form of IQ BBC
  • 8 seconds is the average amount of time before a person gets distracted Microsoft
  • 81% of educated people skim instead of read online The Shallows by Nicholas Carr
  • 20% is all that people remember from reading text without visuals Visually
  • More than 84% of communication will be visual by 2018 Reuters, Cisco Report
  • Digital touchpoints are increasing by 20% each year McKinsey Quarterly
  • Posts that include images produce 650% higher engagement than regular text posts Adobe
  • It takes less than 50 milliseconds to form a first impression B&T
  • 60% of the top brands on Instagram use a consistent filter Contently
  • 79% of internet traffic will be video content by 2018 Cisco
  • Online video revenue is growing at 110% annually, more than any other form of advertising Business Insider
  • Posts with videos attract 3X more inbound links than plain text posts Moz
  • 28 minutes – the average amount of time users spend on Tumblr DMR
  • Tumblr experienced 55% YOY increase in revenue per visit TNW News
  • 85% of Pinterest pins are posted by women DMR
  • Today’s fastest growing social media sites are visually based.
    Tumblr, the fastest growing social media site, saw 120% growth in active users in 2014
    Instagram saw 64% growth in active users last year
    Pinterest saw 111% growth in active users in 2014
    globalwebindex
  • 70% of Instagram users login at least once a day PicBackMan
  • Instagram saw 5.5% increase in revenue for US businesses Social Daily News
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