Queensland Health
How Queensland Health saves weeks of production time and costs with Bynder
120k+
employees
55k+
assets uploaded
500
assets uploaded per week
Queensland Health is the Australian state’s largest healthcare provider. On a mission to support the health and wellbeing of every Queenslander, Queensland Health oversees the Australian state’s public health and hospital systems, delivering services that range from hospital patient care and mental health programs, to public wellbeing initiatives.
With a workforce of over 120,000 employees spread across multiple departments and 16 hospital and health services, Queensland Health needed a solution to manage and distribute content that represents and communicates the diverse and vital work of the healthcare organization.
Challenges
Before Bynder, Queensland Health relied mostly on email for sharing digital content with colleagues and hospitals. This method was not only slow and restrictive when it came to large files, but it also didn’t meet the high-security standards required from a government operation.
Additionally, the Creative Services team, which supports communications across the organization, needed a centralized place to manage and share content. This would fast-track distribution to relevant stakeholders, reducing time-to-market for critical healthcare communications, such as time-sensitive vaccination campaigns.
Solution
Queensland Health uses Bynder's digital asset management platform as its system of record for over 55,000 digital assets, which are easily searchable and ready for controlled activation across different teams and departments.
Bynder is our central hub. We upload assets, organize them, and distribute them across teams using collections. Some assets are shared broadly across Queensland Health or even across government, and others are more restricted.Rob Baxter
Creative Services Team Leader at Queensland Health
In a typical week, Bynder facilitates collaboration between the Creative Services team and more than 10 departments. The team uses Bynder Collections to curate groups of assets and share them with relevant stakeholders, ranging from recruitment videos to artwork for health awareness campaigns.
Effortless oversight and control with Bynder DAM
Bynder enables Queensland Health to easily manage its content with total oversight. Through role-based permissions, the team can control exactly who can access or download specific content, ensuring that sensitive content stays secure while public-facing assets remain accessible. Bynder Analytics provides vital visibility into where assets are going and how they are being used once they leave the DAM.
Consent is a big part of healthcare communications. Every image has a consent reference number that links back to documentation, so we always know what permissions are in place. We also need to control who can access and download assets, track usage, and understand where things are going.Rob Baxter
Creative Services Team Leader at Queensland Health
Increasing productivity and improving content ROI with Bynder AI
Bynder's easy-to-use AI-powered search capabilities allow teams to discover the right content instantly. By using Natural Language Search, users can simply describe an image, like "nurse in a clinical setting", to find exactly what they need for a recruitment campaign or a social media post.
It’s really useful, especially with the amount of content we’ve got. If you know what something looks like, you can just describe it and find it quickly. With the volume we’re dealing with, you can’t realistically scroll through everything, so being able to search like that makes a big difference.Rob Baxter
Creative Services Team Leader at Queensland Health
Bynder's Search by Image feature is also a major win for designers and photographers. If a team member needs to find a specific person featured in previous artwork or locate similar-looking images to maintain visual consistency, they can discover what they need in seconds.
The impact: Encouraging content reuse while eliminating the high costs of new production
Bynder AI is a force multiplier for Queensland Health, making it easier to discover and reuse existing content. By maximizing the value of its current content library, the team avoids the substantial costs and logistical hurdles associated with commissioning new photo and video shoots.
This reduces costs because if we can reuse content, we don’t need to organize another shoot. Otherwise, we’d have to contact hospitals, organize logistics, and coordinate staff. As you can imagine, it’s a lot of work. Being able to fulfill requests from the DAM saves both time and effort.Rob Baxter
Creative Services Team Leader at Queensland Health
Instead of spending two to three days organizing small shoots or several weeks coordinating complex campaigns (like flu vaccinations involving children), the Creative Services team can now quickly find and send collections of existing content to fulfill creative requests.
Instead of organizing a new shoot, we can search what we’ve already got, build a collection, and send it out straight away. In a live hospital environment, nurses can’t just stop what they’re doing, so being able to reuse content is really important.Rob Baxter
Creative Services Team Leader at Queensland Health
Since Queensland Health operates in live hospital environments, shoots are often in clinical settings and can be disruptive. Reusing content means nurses and medical staff can stay focused on patient care rather than pausing for a production crew.
Bynder is a big part of how we manage and share content now. With the amount of content we’re producing and the number of teams we’re working with, Bynder helps us manage that scale.Rob Baxter
Creative Services Team Leader at Queensland Health
