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October 15, 2015

Bynder announces partnership with Marketo

Bynder is pleased to announce its new integration with Marketo, the leading provider of engagement marketing software and solutions.

Further supporting Bynder’s vision for branding automation and removing barriers in the marketing technology stack, the partnership with Marketo helps marketers listen and engage with customers across a number of channels. By integrating Bynder’s branding automation solution into Marketo’s platform, customers will be able to access Bynder’s capabilities directly, allowing marketers to manage their entire brand lifecycle, from content creation to campaign delivery in one place.

With more than 450 third-party solutions, Marketo’s LaunchPoint® partner ecosystem is the most complete, spanning all areas of marketing: analytics, big data, mobile, video and content marketing, digital advertising, social media and more.

“Branding automation is critical for enabling consistent, responsive, personalized experiences across all of the customer touchpoints and a growing number of mobile form factors. Being able to seamlessly connect Bynder to Marketo’s platform substantially boosts your marketing agility, brand consistency and performance of your end-to-end digital supply chain”, says Jeroen Verdonk, Bynder’s Head of Corporate Development.

“Marketers today are building long-term customer relationships that advance a conversation over time. To do this, they need innovative solutions that help them engage customers and prospects in a relevant and personalized way", said Lou Pelosi, senior director of LaunchPoint at Marketo. "We're excited to have Bynder join LaunchPoint. The integration of their solution with Marketo’s Engagement Marketing Platform empowers marketers with a richer data set about the customer journey to create meaningful marketing programs."

Bynder is a branding automation and marketing solution designed to build, manage and scale brands globally. Run as a software as a service (SaaS) model, Bynder is an integrated solution that enables brand managers to achieve end-to-end brand consistency.