AMSTERDAM – A new book by business author Dan Blacharski titled Born in the Cloud Marketing: Transformative Strategies for the Next Generation of Cloud-Based Businesses and published in April features Bynder CEO Chris Hall in a section discussing automation for cloud-based platforms.
Blacharski’s book takes an in-depth look at the recent surge of cloud based technology start-ups following the dot-com bubble burst. Blacharski refers to this phase as the “Dotcloud Boom.” His book features a collection of best practices, strategies, and informative case studies intended to guide business professionals and entrepreneurs towards success in the dotcloud sphere. In his book, Blacharski outlines best practices around personalized technology, savvy marketing and hands on customer service structure through cloud-based technology.
As a leading brand and marketing automation platform and SaaS solution, Bynder has never taken these qualities for granted. Bynder has more than 150,000 users, for all of whom brand consistency, customization and efficiency are at the forefront of their operations.
In Blacharski’s chapter “Chatbots and Personalized Automation,” he references a quote from Chris Hall explaining his thoughts on the future of cloud-based software industries like Digital Asset Management.
"Nothing will be off the table in terms of what can be automated or synced, especially for businesses that exist in the cloud from the start,” Hall says. “The key component will be implementing tactics that bring agility to the forefront of digital marketing. We know that consumers want personal interactions with brands, but they also want them in real time."
"At the end of the day, consumers want to feel like they're always interacting with something natural and real. This is a tremendous challenge for marketers, and something that marketing technology and SaaS will continue to help address over the next several years. Technology will, of course, continue to get smarter, and as a result consumers will get savvier in what they consider a digital experience. Brands must take this with a grain of salt, realizing they are allowed to become automated in their process, as long as they stay authentic and original in their approach."
Blacharski’s work is currently available for download and purchase through Amazon as a kindle e-book.