AMSTERDAM - Bynder, award-winning marketing software, and OnBrand Magazine will host the second edition of their annual branding conference entitled OnBrand, Europe’s leading branding event for marketing professionals. The event will take place at Beurs van Berlage in Amsterdam on Thursday, October 13, 2016.
“OnBrand is part of our long-term vision to drive the conversation around branding and provide a platform and community for marketing professionals who work with the brand. We created OnBrand after realizing that there was no platform, online or offline, dedicated to branding. As branding is even more essential in the digital age and constantly undergoing change, we wanted to be at the heart of the discussion,” said Lidia Lüttin, Bynder’s Chief Marketing Officer.
The one-day conference will be centered around the theme, “Succeed in a Brand New Era”, which will cover the opportunities and challenges of branding in the digital age, and celebrate the success stories of brands such as Uber, LinkedIn, Pantone, HubSpot and Tony’s Chocolonely. From virtual reality to growth hacking, digital workspaces to scaling a global brand, OnBrand ’16 will focus on the key trends and developments reshaping the industry.
“The most interesting shift we're observing is that brands are connecting both the online and offline worlds. In a mobile-first generation, there are some fantastic new opportunities in the fields of AR/VR, developing markets, and AI,” said Casper Oppenhuis de Jong, EMEA Marketing Operations Specialist at Uber, who will be speaking at the conference.
For more information visit: http://onbrand.me/16/
Location: Beurs van Berlage | Damrak 243 | 1012 ZJ Amsterdam, Netherlands Event Date: October 13th, 2016
About OnBrand Magazine
OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. Our weekly coverage features expert opinion and analysis on new trends and developments in the world of branding. Our vision is to become the definitive hub for the discussion about the branding industry.
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 2.2M brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.