The creator economy with Alex Antolino

Brand management? It matters more than ever in a world of fast-paced, ever-evolving digital trends, says Alex Antolino.

In the first of our 'Talking Tech' series, Alex (Creative Director at VideoAsk and Mentor at Hotjar), digs into the importance of 'the brand' and why flying the flag for what you stand for is more important than ever. And that just doesn't go for CEOs or executives making the big decisions; it should be at the heart of every creative and influencer. After all, if we don't believe in what our brand stands for, can we truly ever do it justice?