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Leveraging data to increase website engagement with Latané Conant

Latané Conant, CMO at 6sense, knows everything there is to know about account-based marketing. From leading the marketing efforts at 6sense to writing four-star-rated books that shape the industry, she’s one of the most influential voices in AI-powered marketing.

In this interview, Latané shares plenty of actionable advice on how to use data to stay relevant, figure out which metrics actually matter, create personalized content experiences without overburdening your teams, and align sales and marketing using data. You definitely don't want to miss out on this interview, so check it out for more insights.


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