3 elements of a great content experience with Randy Frisch
Randy Frisch (Chief Evangelist for Content Experience and Co-Founder of UberFlip) sets up the imaginary whiteboard and dives into the small details that make a huge difference in the world of content strategy.
It's no secret that content experiences are quickly gaining traction as the hottest ticket in digital marketing. Consumers are no longer content (excuse the pun) with buying a product and then waving farewell to the brand as they march off into the sunset with their purchase.
They want more. More content, interaction, value, trust, and anything else you could associate with a brand. Why? Well, competition is fierce, particularly in an always-on digital age where people can make a purchasing decision based on a few micro-seconds of exposure to something on their timeline. And that’s just for starters.