Building brand equity in 2023 and beyond with Stefan Maritz

Great content always comes from a place of storytelling and authenticity, both of which can only be achieved with a strong brand and brand equity. In fact, brand equity gives any company a solid structure on which to create a content strategy that delivers real value.

As Head of Marketing at Blackbear, a flexible capacity solution that provides subscription-based outsourcing services to enterprise companies, Stefan Maritz knows how good content can positively impact brand-building. His first piece of advice? Deliver content generously to the right people at the right time to generate ROI and fuel your branding. Watch the interview to gain more insight.