Building brand equity in 2023 and beyond with Stefan Maritz
Great content always comes from a place of storytelling and authenticity, both of which can only be achieved with a strong brand and brand equity. In fact, brand equity gives any company a solid structure on which to create a content strategy that delivers real value.
As Head of Marketing at Blackbear, a flexible capacity solution that provides subscription-based outsourcing services to enterprise companies, Stefan Maritz knows how good content can positively impact brand-building. His first piece of advice? Deliver content generously to the right people at the right time to generate ROI and fuel your branding. Watch the interview to gain more insight.
Duration: 40m:13s
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