Today’s leading brands don’t just deliver content, they deliver immersive and personalized content experiences across every channel. This rising demand for personalized content is driving massive growth in asset volume and increasing complexity for digital teams.
The result can be chaotic, slow, and fragmented content delivery without the right tools. That's why Bynder partnered with Salesforce: to help brands centralize content and accelerate go-to-market execution.
At Salesforce Connections, we demonstrated how top brands leverage Bynder to drive content excellence across every digital touchpoint, joining SpartanNash and Hyster-Yale, alongside the Salesforce Marketing Cloud team to share our combined impact. Salesforce even chose Bynder as its Digital Asset Management (DAM) solution and as a launch partner for DAM Connect at Salesforce Connections, creating a powerful connection between the two platforms.
Bynder and Salesforce offer a unified approach to content management that is more critical than ever, especially as brands strive for personalized experiences at scale. Together, we empower brands to move faster, work smarter, and deliver high-performing content across every channel.
Power your Salesforce workflows with Bynder integrations
Modern digital and marketing teams need immediate access to brand-approved assets across all content within Salesforce clouds to ensure brand consistency and accelerate workflows. To optimize digital experiences in different workflows, Salesforce chose Bynder as its Digital Asset Management (DAM) solution launch partner for DAM Connect. This integration creates a powerful connection between the two platforms. These integrations include:
- Salesforce Commerce Cloud (SFCC): Power product pages and boost sales by automatically syncing product asset data from Bynder to Salesforce, accessing approved assets directly from Salesforce’s Page Designer visual editor and delivering optimized content.
- Salesforce DAM Connect for Marketing Cloud Next: Maintain brand consistency by accessing and using approved Bynder assets directly from Salesforce.
SpartanNash: Scaling content for omnichannel success
At Connections, Kurt Denison from SpartanNash joined us to share valuable insights. He explained how SpartanNash leverages Bynder and Salesforce to unlock growth.
“We’re a diverse business: part retailer, part wholesaler, part global distributor. To keep pace, we needed a system that could scale with us. Bynder now supports nearly 100K assets across 200+ users, which is a 100% increase in assets year over year.”
SpartanNash utilizes Bynder across marketing, e-commerce, and supply chain operations:
- Warehouse automation: Connected Bynder to its warehouse robotics system to display product visuals in real-time, boosting efficiency and accuracy.
- Marketplace distribution: Integrated Bynder with third-party platforms like Grubhub and Instacart to automate content delivery, meeting unique partner image specifications with zero manual work.
Kurt adds, “Bynder’s omnichannel capabilities helped us meet specific content requirements at scale. We no longer have to manually resize or re-upload assets. That efficiency is a game-changer.”
Hyster-Yale scales PXM with Bynder, Ntara, and Salesforce
At the event, Hyster-Yale’s Susan Fisher, Director of Global Digital Customer Experience & Lead Generation, also joined us on stage and shared how Bynder became the foundation for the brand’s global content transformation.
With over 500,000 assets spread across various systems and fragmented regional workflows, Hyster-Yale turned to Bynder to centralize digital assets and scale operations globally. In partnership with implementation experts Ntara, the team built a unified content workflow that enables global control and local flexibility, which optimized content creation, localization, and brand consistency. This centralization and optimization are evident in how Hyster-Yale leverages Bynder to power digital experiences:
- Centralized asset management: Bynder serves as the system of record, replacing fragmented workflows and ensuring both global control and local flexibility.
- Integrations: Hyster-Yale has integrated Bynder with Optimizely and Salesforce Experience Cloud, with future plans to connect to its PIM solution to fully support scalable e-commerce initiatives.
The competitive edge: composable and scalable
Bynder acts as the system of record for digital assets, and integrating with Salesforce through DAM Connect allows users to power content across Salesforce’s suite with a composable architecture that scales with you. Whether creating campaigns in Salesforce Marketing Cloud or launching products in Salesforce Commerce Cloud, Bynder keeps your brand aligned and your content flowing.
Ready to scale personalized experiences with Bynder and Salesforce?
Bynder x Salesforce
