Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding.

The brands we love, love the planet

Brand activism is here to stay, and companies must support causes and act on issues that are in line with their values. As more companies are embedding sustainability initiatives into all aspects of business, they should look for inspiration from the brands that do this right.

#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines

Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.

How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. Read on to find out how you can get your marketing tactics right.

Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.

5 ways to help your team be more creative

5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art? Check out our five tips for helping your team boost those creative juices!

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How to build a fashion empire on Instagram in 5 simple steps

How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova have created a global network of 11 million+ #NovaBabes with nothing more than Instagram. How did they do it?

The art of the handoff: Get creative projects to the finish line

The art of the handoff: Get creative projects to the finish line

For fast-moving creative teams working against tight deadlines, effective handoffs are critical. To quickly move ideas forward, each stage of the creative process has to connect smoothly with the next.

How Nautilus saves time and designs better with Bynder

How Nautilus saves time and designs better with Bynder

Fitness giant Nautilus share their own experiences of using Bynder to manage their creative content. Creative director Michael Robinson explains how Bynder helped them save time and boost productivity when producing content, while making it easier to share digital assets with stakeholders.

Commodity branding: How to create a world-famous brand with toilet paper

Most people will agree that toilet paper is one of the most boring products to market out there. But with a solid branding strategy, it's always possible to stand out from the crowd.

A brave new world: the story of brand activism and the audience who expects more

Brand activism sparks public conversation about pressing social issues and impacts a business' bottom line. But, who gets it right? Read on to discover more.

Top fashion e-Commerce sites that make online shopping seamless

Top fashion e-Commerce sites that make online shopping seamless

Discover the online fashion retailers that are revolutionizing the online shopping experience with their e-Commerce platforms.

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