Lessons in Branding

What are the top marketing trends for 2020? And which of today’s brands are leading by example? Find out here.

Learn how to identify the most valuable brand assets and grow your corporate identity with effective tools for brand management.

Are you a direct-to-consumer brand? Learn how digital asset management can help you grow a future-proof brand fit for the digital era.

One of Europe’s largest financial groups, Nordea, needed to work closer together across multiple markets and communicate a unified, unique, and consistent brand identity—with the goal of becoming "one Nordea" worldwide.

Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.

One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.

The automotive industry is experiencing a large-scale gear shift—calling for a change to both business models and processes, and a fresh approach to brand and marketing operations. See how DAM can help.

Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.

Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.

Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.