Lessons in Branding

It's increasingly important for brands to be "consumer-centric". A powerful way to humanize your marketing and better connect with consumers is the use of user-generated content(UGC).

Bynder surveyed 301 brand and marketing professionals to discover the impact, priorities, and future plans of brands in the midst of COVID-19.

How can businesses respond to the coronavirus crisis in a way that aligns with their brand purpose and core values? Learn the do’s and don’ts here.

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.

What are the top marketing trends for 2020? And which of today’s brands are leading by example? Find out here.

Learn how to identify the most valuable brand assets and grow your corporate identity with effective tools for brand management.

Are you a direct-to-consumer brand? Learn how digital asset management can help you grow a future-proof brand fit for the digital era.

One of Europe’s largest financial groups, Nordea, needed to work closer together across multiple markets and communicate a unified, unique, and consistent brand identity—with the goal of becoming "one Nordea" worldwide.

Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.

One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.