Lessons in branding

The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.

February 14th 2023

Talking tech #7: Tom Lloyd

Discover why measuring the impact of content is pivotal to overcoming the challenges of tracking the customer journey.

January 24th 2023

Talking tech #6: Stefan Maritz

Discover why brand equity provides a strong foundation for developing a content marketing strategy that delivers value to customers and leads.

January 10th 2023

6 trends that will shape the future of creative content in 2023

From a renewed emphasis on innovation to user-generated content, let's look at the six trends that will shape marketing, branding, and creative content in 2023.

January 5th 2023

Brand management: The psychology behind brands we love

Explore concepts from psychology that explain why we love certain brands, and learn how to use these principles to build consumer trust and brand loyalty.

July 6th 2022

Building a Brand Management Technology Ecosystem

Capturing a potential customer's attention and gently nurturing them to the point of purchase isn't easy. If it were, every brand marketer would put their feet up, flick on their favorite TV show and watch the sales figures slowly rise on a graph in a very satisfying big line.

May 24th 2022

Winners revealed: Bynder Spotlight Awards 2022

The inaugural Bynder Spotlight Awards 2022 are a time to celebrate success, highlight remarkable DAM stories, and shout from the rooftops about those who've taken their digital marketing efforts to the next level

December 21st 2021

5 marketing trends to watch out for in 2022

What are the marketing trends to watch out for in 2022? We've spelled them out for you. Read our blog to find out more.

November 15th 2021

The world’s most valuable brands: Google’s secret to success

What’s behind the continued success of Google, and what branding lessons can be learned from the internet giant? Read on to learn more.

November 3rd 2021

Adventures in brand storytelling from the land of Ooo

Ever wonder how can you create a unique brand identity that’s impossible to copy? See how. Check, check, check it out!

September 23rd 2021

The secrets of Coca-cola's branding and marketing strategies

What can marketers learn from one of the world’s most iconic multi-brand portfolio powerhouses? Click to learn about Coca-Cola’s marketing and branding strategies.

April 13th 2021

5 ways to imagine brand guidelines

Our customers have found some very inspiring ways to drive even more ROI from Bynder's Brand Guidelines. Check out these top five use cases to get some inspiration.

January 19th 2021

Predicting the unpredictable: The brand marketer’s guide to 2021

What are the 5 new realities no brand can overlook in 2021? We've spelled them out for you.