The ROI of Bynder is seen in the time it saves us, the increased number of assets in circulation, and the improved productivity of our design operations.

Nautilus, Inc has been committed to helping people reach their fitness goals for over 40 years. What started out as a revolutionary strength-training machine has evolved into a company with a diverse family of strength and cardio brands. Their Nautilus®, Bowflex®, Schwinn®, Universal®, and Octane Fitness® brands deliver unique home fitness solutions designed to meet the needs of any fitness level. Their products are sold through both retail and direct channels to consumers around the world.

Michael Robinson is the Creative Director at Nautilus, leading a team of designers and copywriters to deliver marketing design for each brand of the company, while also utilizing key external vendors along the way to shoot photo and video assets.

As Creative Director, Michael oversees all aspects of the creative process, personally planning and producing all video and photo content for the company. We sat down with Michael and discussed why the company decided to start using Bynder, and how it helped them manage their creative content more efficiently (all quotes that follow are attributed to Michael.)

What was the critical need for Nautilus around branding and digital asset management?

"Prior to using Bynder, our team was faced with many challenges. Mainly, all of our asset archive was stored on an unsupported network drive that was difficult to keep organized, impossible to search, and accessible only to designers in our company building."

"As our assets grew and the team grew, we needed a better solution to help us work faster and smarter. I wanted a better way to store assets for my team and also give them an efficient workflow to access assets during their design process. There was also a growing desire from people outside of my team to have access to all of our assets—without my team as the go-between. I was immediately blown away by the Bynder UI and the unmatched feature set.

Prior to Bynder, designers couldn’t easily access meaningful assets that would help drive their creativity (they didn’t always know where to access them, or in some cases may not have known new assets existed.)"

What exactly needed fixing?

With their previous systems, Nautilus experienced several challenges around digital asset management that needed to be addressed:

Access: Nautilus first used a network drive that was poorly organized, difficult to search through, and only accessible within the building.

Sharing: Marketing stakeholders had no access to the creative team’s shared drive, slowing down workflows and project times as a result.

Adoption: Eventually, the team adopted its first true DAM, but this solution felt more like a “band aid”, as it did not meet Nautilus’s use case. Its value was never realized, and in turn, adoption and continued usage of the tool was “incredibly low”.

The creative team found itself resizing images for every request, sending and resending the same logos, and manually sending “check this out” emails whenever new marketing material was released. All this resulted in a lot of time wasted that could have been better spent on creative efforts.

Nautilus Nautilus Nautilus Nautilus How Nautilus saves time and designs better with Bynder

The transformation with Bynder

How did Bynder help Nautilus address its central challenges?


By utilizing Bynder’s bulk uploads, metadata, smart filters, tagging, search, and different grid views of assets, all Nautilus users find what they need instantly within the intuitive user interface. Bynder’s cloud-based configuration also ensures anywhere, anytime access.

Finding 'THE ONE' photo is so simple. We’re saving time, we’re designing more, and we’re designing better.

Other marketing managers are self-serving in the brand portal, saving my team a ton of time resizing images or sending the latest logo.


Using Collections and a customized homepage, Nautilus’ core creative team can more easily collaborate with the rest of the organization via the centralized brand portal. There are no barriers between different stakeholders and the respective assets they need.

Our team is sharing collections with other parts of the company daily.

Thanks to the homepage, I no longer have to send “check this out” emails to the wider marketing team.


Nautilus took to Bynder because of its visually-pleasing interface, dynamic home page, and the ability to train new end-users, ultimately boasting a 100% adoption rate among their user base.

More people are actually using assets because they know they exist now. The sheer fact that assets were not being used prior to Bynder, and now we are developing and creating more, is enough to call Bynder a success for our team.
Being able to train someone on Bynder in 5 simple minutes is a lifesaver and speaks to the timeless hours spent to develop it. It is easily the best looking DAM platform available—period.


50k assets on one platform


100% adoption rate

"The ROI of Bynder is seen in the time it saves us, the increased number of assets in circulation, and the improved productivity of our design operations"

“We’re saving time, we’re designing more, and we’re designing better. It’s as simple as that. Saving and storing files effectively takes no time and little project management—Bynder takes all of the work out of it for you.”

See how Bynder can help your team with a free trial

More than 250,000 brand managers, marketers, and designers use Bynder’s brand portals every day to get their whole team on the same page to produce, review, and approve their marketing collateral. If you want to grow your brand quickly and with quality, start your free trial today.

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