For the most efficient work possible, enterprise teams need a solution that helps manage proliferating content and serves as a system of record for all digital assets. One single solution stands apart from the rest: a global DAM.
Global digital asset management is a technology solution that serves as a system of record for all digital assets. DAM for global enterprises helps large organizations with teams around the world manage multiple brands, comply with different legal frameworks, navigate multiple languages, break down siloes for dispersed teams, and publish content geared toward different consumers with different preferences. In this blog, we explore how global teams can use DAM platforms like Bynder to solve these challenges and manage content storage, organization, retrieval, and distribution across multiple platforms.
Key takeaways
- DAM for global enterprises is a single, centralized platform that serves as a system of record for all digital assets. Unlike smaller DAM providers that may focus on basic storage and sharing, enterprise-grade DAMs offer advanced capabilities, from AI-powered search to integrations with broader tech ecosystems, making them scalable and secure enough to support complex global operations.
- With DAM for global teams, businesses can speed up asset discoverability, improve collaboration, mitigate business risk, and improve the time-to-market for their digital assets.
- Teams should seek a DAM with capabilities including artificial intelligence, comprehensive integrations, cloud-based access, and defined user permissions.
What is DAM for global enterprises?
DAM for global enterprises is a centralized platform that serves as a brand's system of record for storing digital assets, such as images, videos, documents, creative files, and other marketing collateral. It replaces outdated physical storage environments or inflexible, file-based systems, and instead makes it easy for global teams to store, organize, discover, and distribute digital assets across teams and regions.
Take Global enterprise TÜV SÜD, for example. TÜV SÜD used Bynder’s enterprise-grade DAM to connect regional teams more effectively than ever before. Before Bynder, TÜV SÜD relied on an intranet powered by a physical server in Germany to make assets available to over 28,000 employees. Accessing and distributing content was manually intensive, and their system was limited in functionality, hindering collaboration, limiting content ROI, and delaying time-to-market. By making the transition to Bynder’s DAM, TÜV SÜD optimized its workflows and centralized assets to drive higher content ROI, enforce brand governance, improve time-to-market, and more.
Schmidt Groupe is another Bynder success story, a leader in bespoke home living solutions. Schmidt Groupe had previously relied on Excel spreadsheets to manage product data, with five different teams managing eight separate repositories. After switching to Bynder DAM for content management and Akeneo PIM for product data management, Schmidt Groupe centralized over 150,000 assets in Bynder. With the implementation of Bynder as a system of record, Schmidt Groupe experienced a 50% reduction in time-to-market for new product launches, reducing the previous launch timeline from six months to three months.
Challenges global teams face with digital assets
With ever-increasing demand for new content, global teams face significant challenges. These include:
- Multiple teams across time zones and regions: Fully manual workflows simply don’t work when team members are in different time zones. Delays and slow time-to-market are nearly inevitable.
- Managing content in multiple languages and formats: Each new language requires new versions, new translations, and new sizes for its specific channels. As the number of files grows, managing them can become more difficult.
- Brand inconsistency and duplicated assets: Each new file uploaded presents a new opportunity for brand inconsistency, version mismanagement, and duplicate assets, which can lead to confusion.
- Security and permissions concerns: Outdated asset management systems lack precise permissions and control over security, leaving businesses vulnerable to potential security concerns.
Key benefits of DAM for global teams
Fortunately, DAM for global teams presents a single source of truth that breaks down team siloes and enables consistent brand execution across markets. Read on to learn the ways DAM can transform the way your team gets business done.
Faster asset discoverability
Quick and effective workflows begin with easy asset discovery. Bynder’s AI-powered DAM features AI Search Experience capabilities, including Image Similarity Search, Face Recognition Search, Speech-to-Text, Text-to-Speech, Search by Image, and Natural Language Search (NLS). Thanks to enterprise AI search, global teams aren’t solely required to rely on metadata structure or tags to find the assets they need. Instead, they can use natural, everyday language to surface content, reverse image search to find similar assets in their DAM, or simply type in an individual’s name to find photos that feature them.
Siemens Healthineers, a global powerhouse in healthcare and medical technology, was lacking a system of record for all of their digital assets, making it difficult for teams to find where assets were stored. This made it difficult to get the most value and reusage from their assets due to the resources needed to find, update, and use ready-to-publish content.
By switching to Bynder’s AI-powered DAM platform, teams were able to use AI-powered search capabilities to intuitively search by image to find visually similar assets stored in the DAM. Overall, Siemens Healthineers is saving an estimated €3.5M+ in costs from the volume of assets that their teams can reuse again and again, rather than buying new assets externally.
Improved collaboration
DAM for global enterprises boosts productivity by helping teams collaborate more efficiently. Collaboration tools like Content Workflow and Asset Workflow help teams create, review, and approve editorial content at scale. These tools also help ensure users are always working on and using the latest approved assets.
Eddie Bauer, a global leader in the outdoor retail space, replaced two siloed DAM platforms with Bynder to establish a unified system of record that supports the entire content journey. With Bynder’s CX Omnichannel, Eddie Bauer transformed their content operations to fuel e-commerce growth. Automated workflows, an expanded network for partners and licensees, and a self-service approach helped the Eddie Bauer team achieve 50% of revenue coming from e-commerce and 7+ billion dynamic image transformations.
Mitigate business risks
Global DAMs enable secure asset sharing and role-based access, which is especially valuable for large enterprises managing global teams and external partners. By assigning permissions based on roles, large enterprises can ensure that only the right people can view, edit, or publish specific assets, reducing the risk of misuse or mistakes. This helps mitigate risk around legal compliance, network security, and the wrong assets being published.
Building on this foundation, Bynder’s DAM includes AI Agents that can be configured to conduct asset webscans to identify non-compliant assets across the internet to prevent costly legal violations, brand damage, and ethical missteps. With AI content moderation, teams can also identify assets that have exceeded their usage rights period or are being used without authorization, uncover older or deprecated asset versions still active online, or detect legacy branding, outdated logos, or old styles in use across partner ecosystems.
Global leader in paints and coatings, AkzoNobel, introduced a bold brand refresh in 2024, named Paint the Future, which focused on transforming the industry through sustainability and collaborative innovation. Using Bynder’s Content Experiences for User Community, AkzoNobel was able to create a self-serving brand hub to support each stage of its rebrand to ensure consistent, omnichannel content experiences through both their partners and distributors.
As a result, AkzoNobel was able to safeguard brand governance with granular permission controls, clear usage rights, and copyright information for all of their assets stored in Bynder DAM to mitigate business risks
Faster time-to-market
Bynder’s DAM for global enterprises includes intelligent, specialized AI agents with the ability to understand both context and intent. Teams can delegate work to AI agents, including multi-step workflows, compliance reviews, and generative AI requests. These capabilities speed up campaign and content timelines, making for a faster time-to-market.
Thanks to Bynder’s DAM with composable architecture, Mazda created a tailor-made DAM solution with time-saving modules like Asset Workflow. This configurable DAM solution boosts cross-market collaborations, enabling regional teams to review, edit, and approve digital assets in record time. Bynder’s DAM solution has dramatically improved Mazda’s time-to-market, shortening workflows by up to 70%.
Enhanced brand consistency
Global DAMs help enforce brand consistency, too. DAM makes it simple for teams to identify and use the latest approved assets to maintain brand consistency across all channels and locations.
With Content Experiences for User Community, teams can turn outdated brand guidelines into engaging content experiences, including dynamic brand guidelines that evolve with their brand identity. In addition to enhancing brand consistency, CX for User Community makes rebrands, brand collaboration, and storytelling simple.
Fitness giant Les Mills struggled with consistency across their hundreds of thousands of instructors, club partners, and customers in 24 regions and 12 different languages. They needed a better way for their user base to self-serve the right assets to create products that were consistent and on-brand. With the help of Bynder, Les Mills created a robust taxonomy, ensuring all members can find the on-brand assets they need and get to work.
Essential DAM features for global teams
Considering DAM for your global enterprise? Read on to learn the essential DAM features to improve your workflow that every global team needs.
Artificial intelligence
DAM with AI-powered capabilities is essential to enterprise businesses. AI tools, including agentic AI, AI-powered search capabilities, and generative AI, can help teams become vastly more efficient and drive better business outcomes, including more leads, sales, and conversions.
Integrations
Your enterprise-grade DAM sits at the heart of your martech stack. It should be able to integrate with the rest of your tech stack, including your PIM, CRM, CMS, product management tools, and creative tools. Finding a global DAM that easily integrates with your existing martech tools can mean the difference between a quick and easy onboarding process and slow, tedious adoption.
Cloud-based access
Global enterprises need to provide teams in different countries, markets, and time zones with easy and instant access to assets. A cloud-based DAM solution is essential for global teams to upload, access, and manage assets from anywhere to support real-time collaboration.
User permissions
Global brands also need a DAM that has robust security features, such as user permissions and role-based access. These features determine who can view, edit, download, and share assets, while maintaining security and managing workflows.
Scalable storage
DAM for global teams requires scalable storage that scales with your team's growth. As more assets are needed for upcoming campaigns, teams can scale up their storage; when not needed, teams can scale down. Bynder’s Duplicate Manager also helps minimize storage costs and keep your DAM clutter-free.
Multilingual support
For teams operating in different languages, having a DAM solution with multilingual support is essential. Bynder’s DAM supports multilingual metadata and tagging. It also includes AI search solutions like Speech-to-Text and Natural Language Search, which help users find the right assets in their language. Finally, Bynder’s AI agents can translate content into multiple languages, understanding the context and nuances needed to convey the same message in a number of different languages.
Training and support
DAM for global enterprises should have adequate training materials and ongoing support to ensure that teams can effectively use the DAM system. When onboarding with Bynder, teams get access to a dedicated onboarding manager who is committed to establishing a DAM that meets their goals and addresses their challenges. After onboarding, teams get ongoing customer support from a Designated Support Engineer who ensures needs are met in a timely manner.
Bring order to global content chaos with enterprise-grade DAM
DAM for global enterprises creates a connected ecosystem of businesses’ countless assets. This platform addresses a range of common challenges, from the need for content in multiple languages and formats to collaborating across time zones, as well as brand consistency and security concerns. A strong global DAM provides capabilities including artificial intelligence, broad integrations, robust user permissions, and more.
For the best possible outcome, choose a leader in the DAM landscape. Bynder’s global DAM keeps organizations ahead of their competition with industry-leading features, including AI-powered search capabilities and AI agents with human oversight. Get started today.
