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Siemens Healthineers

Siemens Healthineers estimates 4M+ in savings and increased efficiency with Bynder

Siemens Healthineers
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faster file-uploading


hours saved searching for files


boost in productivity

From its early beginnings in 1847 as a small family business in Berlin, Siemens Healthineers has become a global powerhouse in healthcare and medical technology.

Their core purpose is to support healthcare providers by empowering them on their journey towards expanding precision medicine, transforming care delivery, and improving the well-being of patients—all enabled by digitizing healthcare.

An estimated five million patients worldwide benefit from the company’s innovative technologies and services every day in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine—as well as digital health and enterprise services.


As a truly global company, Siemens Healthineers needed to not only centralize its vast number of digital assets that were spread across multiple systems, but they also needed a solution that could seamlessly integrate with its other tools and technologies. Fundamentally, they were looking for an intuitive, integrated, and future-proof solution that could grow with their business.

Siemens Healthineers were relying on an out-of-date, decentralized media database to store digital assets, which was simply not fit for their current and future needs. The lack of integration with other key systems meant that there was no single solution for handling digital assets, which not only caused confusion among the workforce about where digital assets were stored, but made it resource-intensive to find, update, or promote any new content.

Whether it’s for social media or their website, Bynder has become the single solution for centralizing and connecting digital assets to all marketing channels. Now, key comms/marketing tools are connected to Bynder for clear clarity on what assets are new, updated, and ready to use.

On average, the time it takes to find files has less than halved; sharing content is 70% faster than before and—perhaps the most impactful benefit—Bynder is the go-to single source of truth for all marketing and communication assets, with over 13,000 Siemens Healthineers stakeholders onboarded (and growing!)

The usability of Bynder was the key USP for us; everything is so easy to use and the transparency it enables across the organization provides real peace of mind.
Andre Koegler
Head of Digital Strategy & Tools, Creative Services at Siemens Healthineers


Siemens Healthineers have in-house teams dedicated to the fullcycle creation and promotion of company-wide marketing and communications content.

Supporting over 50,000 colleagues spread across more than 70 countries, there was a clear need to centralize and connect these operations in one single platform to help save time, costs, and ultimately create a clear, consistent process for marketing activities.

Siemens Healthineers wanted a solution that could grow with them, functioning as a central hub that integrated into their wider marketing tech landscape—”a single source of truth”. Before, there were instances where one single brochure was stored in several locations. Inevitably, this led to confusion and loss of assets—a real drainer on time and resources that Siemens Healthineers were determined to resolve.

Ultimately, Siemens Healthineers needed a solution that could:

  • Replace their outdated media database, capable of handling MarCom assets for all formats and channels
  • Integrate with their previously-separated systems and marketing tools, enabling a transparent, consistent process for the full-cycle journey of MarCom assets—from storing to publishing
  • Adapt to the needs of each and every stakeholder within the company, cutting down on excess tools, bringing more value and exposure to their content and as a result, prevent the loss/duplication of files


The old adage that “old habits die hard” is arguably no more fitting than for large global enterprises like Siemens Healthineers; obsolete, outdated technologies—and equally the process and inefficiencies that come with it—can function way past their use-by date.

Aside from their previous media database having security issues and the software provider no longer existing, the lack of integration with other key marketing tools meant that multiple systems would need to be browsed to find the right assets/documents (think one system for social media, one for mobile, one for the internal Intranet).

With no leading system for the handling of digital assets, the lack of clarity and uncertainty of processes within such a large company amplified both costs and errors—a serious risk when legal regulations change too.

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Bynder recognized and created a tailor-made solution to meet the two key goals that Siemens Healthineers were looking to achieve with a DAM solution: centralizing all assets in one location, while positioning Bynder as the central connector for smooth data exchange between other key marketing applications

Key benefits

Scalable and intuitive, fit for future growth
“You can use Bynder without training!” Bynder’s ease-of-use has been the key to high adoption in such a large organization. Its scalability has allowed them to onboard more and more users with time, hitting the 10,000 mark just one year on from implementation.

Consolidation and clarity across departments
With Bynder functioning as the “single source of truth”, all departments know exactly where to go to find, manage, and share assets. This helps to avoid duplicate storage and the loss of files, while also ensuring only the most up-to-date materials are used globally—cutting out the risks of publishing inaccurate, outdated information.

One process; one workflow for all MarCom content
Transparency has been transformative for the global enterprise. Having one solution to collaborate on materials—from briefing to creation—has eliminated endless back-and-forth feedback rounds and jumping from tool to tool during the content lifecycle. Workflow jobs follow a consistent, step-by-step process that ensures the right stakeholders are kept in the loop and held responsible, preventing delays and miscommunication.

The future is self-service and automation. We have a long way to go, but Bynder is the perfect solution to grow with us, now and in the future!
Andre Koegler
Head of Digital Strategy & Tools, Creative Services at Siemens Healthineers