Lessons in branding
The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.
The true cost of copyright infringement
Picture this: your firm’s marketing department sends over a request for some stock images. The perfect image comes across your screen, and you fire it off to the marketing department. Some months later, you get a notice saying that the image in use has violated the terms of the license.Read more
7 most common brand management mistakes
In the past decade, brand management has evolved into a multi-faceted responsibility. Here are seven common mistakes to avoid when managing your brand across traditional and digital platforms.Read more