reduction of search time
increase in brand consistency
Operating from a lucrative geographical location, Icelandair can offer an ever-growing route network between Europe and America to and from Iceland. With the help of Bynder’s branding automation solution, the airline is able to securely store, share and manage their valuable digital assets.
Iceland’s main airline, Icelandair, stands for safe, reliable flights and an exceptional service on board. Operating out of Iceland, the airline has built an ever-growing network of international routes between America and Europe with Iceland as a hub.
With the theme “refreshing”, Icelandair creates an emotional Iceland travel experience, with the client at the forefront of everything they do.
We are not only transporting passengers from A to B – with connectivity on board, the latest and best flight entertainment, Northern lightning with LED lights, seat comfort, etc. we create a unique customer experience. People who travel with Icelandair start experiencing Iceland when boarding the aircraftGuðmundur Óskarsson - Director Marketing & Business Development at Icelandair
Previously, Icelandair worked with an outdated portal to store and manage their digital assets. This system was slow, inefficient, and not updated regularly. It was difficult to find specific assets due to an unhandy search function. But one of their biggest problems was not being able to control the expiration dates of images. This meant that images were still being used even though they had no usage rights anymore.
As employees and external parties need access to Icelandair’s digital media on a regular basis, the airline was in search of a new solution - a user-friendly solution that allows privileged stakeholders to upload and/or download assets, such as high-resolution images and videos.
Bynder’s digital asset management module allows Icelandair to store, share and manage all valuable assets within one user-friendly portal. Thanks to its Google-like search bar, all users are able to find the right asset easily, which can then be shared directly with third parties, such as external agencies.
With Bynder's intelligent digital asset managment solutions, Icelandair can find, organize, use and repurpose all their digital media more efficiently.Read more →
Bynder's custom theming allows Icelandair to communicate their brand guidelines to everyone, and ensure that everyone stays 100% on-brand.Read more →
Bynder is built on the most recent infrastructure and best practices - security is top priority. All Icelandair's assets are securely stored in their brand portal.Read more →
Bynder helps advertising agencies and other agencies we work with to organize themselves, and it makes sure they are on top of things when it comes to having our assets in mindGuðmundur Óskarsson - Director Marketing & Business Development at Icelandair
Using outdated media is a thing of the past. Within Bynder, Icelandair’s users can define specific user rights and set deadlines for single assets and collections.
Thanks to Bynder, Icelandair is able to save agency costs as well as valuable time and effort in managing their digital media. Now the airline can provide all digital assets to external parties – via one single tool.
We would absolutely recommend Bynder. And we already did. We recommended Bynder to our sister companies and we talked to other airlinesGuðmundur Óskarsson - Director Marketing & Business Development at Icelandair
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