The tool allows us to be in full charge of all Icelandair's digital assets at one centralised point

Guðmundur Óskarsson - Director Marketing & Business Development at Icelandair
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digital assets


reduction of search time


increase in brand consistency


global access

Operating from a lucrative geographical location, Icelandair can offer an ever-growing route network between Europe and America to and from Iceland. With the help of Bynder’s branding automation solution, the airline is able to securely store, share and manage their valuable digital assets.

About Icelandair

Iceland’s main airline, Icelandair, stands for safe, reliable flights and an exceptional service on board. Operating out of Iceland, the airline has built an ever-growing network of international routes between America and Europe with Iceland as a hub.

With the theme “refreshing”, Icelandair creates an emotional Iceland travel experience, with the client at the forefront of everything they do.

Icelandair featured image

We are not only transporting passengers from A to B – with connectivity on board, the latest and best flight entertainment, Northern lightning with LED lights, seat comfort, etc. we create a unique customer experience. People who travel with Icelandair start experiencing Iceland when boarding the aircraft

Guðmundur Óskarsson - Director Marketing & Business Development at Icelandair


Previously, Icelandair worked with an outdated portal to store and manage their digital assets. This system was slow, inefficient, and not updated regularly. It was difficult to find specific assets due to an unhandy search function. But one of their biggest problems was not being able to control the expiration dates of images. This meant that images were still being used even though they had no usage rights anymore.

As employees and external parties need access to Icelandair’s digital media on a regular basis, the airline was in search of a new solution - a user-friendly solution that allows privileged stakeholders to upload and/or download assets, such as high-resolution images and videos.

How Bynder helped

Bynder’s digital asset management module allows Icelandair to store, share and manage all valuable assets within one user-friendly portal. Thanks to its Google-like search bar, all users are able to find the right asset easily, which can then be shared directly with third parties, such as external agencies.

Key features and benefits

Digital asset management

With Bynder's intelligent digital asset managment solutions, Icelandair can find, organize, use and repurpose all their digital media more efficiently.

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Maintain brand consistency

Bynder's custom theming allows Icelandair to communicate their brand guidelines to everyone, and ensure that everyone stays 100% on-brand.

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Security and hosting

Bynder is built on the most recent infrastructure and best practices - security is top priority. All Icelandair's assets are securely stored in their brand portal.

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Bynder helps advertising agencies and other agencies we work with to organize themselves, and it makes sure they are on top of things when it comes to having our assets in mind

Guðmundur Óskarsson - Director Marketing & Business Development at Icelandair

And more...

Using outdated media is a thing of the past. Within Bynder, Icelandair’s users can define specific user rights and set deadlines for single assets and collections.

Benefits for Icelandair

Thanks to Bynder, Icelandair is able to save agency costs as well as valuable time and effort in managing their digital media. Now the airline can provide all digital assets to external parties – via one single tool.

We would absolutely recommend Bynder. And we already did. We recommended Bynder to our sister companies and we talked to other airlines

Guðmundur Óskarsson - Director Marketing & Business Development at Icelandair

Case studies

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