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Definition: Content management

What is content management?

Content management refers to the process of creating, collecting, editing, and delivering any form of information on any medium. Anything can be considered content: from images to video, audio, multimedia, and text. All content comes with a content lifecycle that needs to be managed: from creation to either storage or deletion.

Content management has different names, practices, and goals in different industries and organizations. But it is always a collaborative process aimed at managing and supervising the different versions of a piece of content as it evolves from its initial to its final version.

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How is content effectively managed?

Digital content is usually managed through specifically developed content management software (CMS). CMS help individuals and organizations streamline workflow processes and collaboration throughout the content lifecycle.

Every category of digital content has a corresponding tool for managing it. These categories of content generally include social media content, web content, mobile content, and enterprise content (also in the form of data).

Regardless of the category, industry, or organization, most CMS share some common features. These features revolve around milestones in the content lifecycle and are aimed at eliminating bottlenecks in processes. From format management to version control and publishing functionalities, the best CSM support organizations at every step of the content lifecycle.

Able to manage almost any kind of digital assets–including rich media–one of the most flexible types of CMS is digital asset management. Learn about how DAM can help your company better manage its digital content with our free guide.