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March 22, 2023

New data reveals exponential growth in customers leveraging Bynders' open architecture and composability

AMSTERDAM, March 2023 - Bynder, a global leader in digital asset management (DAM) has today released new data on the connected nature of its DAM platform.

  • Digital assets served to connected platforms doubles over six-month period

  • Assets added on Bynder’s platform doubled in one year

  • Bynder integrations increased by 20% in just under six-months and customer API usage grows 23%

  • Data highlights growing content demand across all touchpoints

In just one month (February 2023), Bynder served 18bn digital assets to nearly 5,000 different websites, representing 185% growth in asset delivery over a six month period. In addition, the total number of digital assets on its platform grew by more than 100% across a 12-month period.

This dramatic increase in content delivery highlights the growing need for organizations to operate in a world where consumer demand for targeted content across multiple touchpoints continues to grow.

DAM is mission critical for brands to meet this customer demand, and this data illustrates that by placing a DAM platform at the center of a connected martech and ecommerce ecosystem, content can be seamlessly delivered across a network of integrated platforms. The benefits of this approach include uniting storage locations, automating asset variations at scale for each channel and gaining insight into asset performance across an entire connected ecosystem.

Bynder also reported a 20% uplift in the number of integrations with other technologies in the last 6 months. Bynder DAM connects content to more than 200 platforms, including content management systems, product information management, eCommerce, work management, marketing automation, social and creative platforms. With the largest volume of pre-built integrations, the data shows that some of the most common integrations are with Adobe, Wordpress, Drupal, Contentful, InRiver, Wrike, and Salesforce Marketing, Commerce and Experience Cloud. The data shared today also illustrates a 23% increase in customer usage of these integrations over the same six-month period.

Warren Daniels, CMO at Bynder, said: “In a world of proliferating content, brands need to provide a seamless content experience to their customers. In this increasingly complex landscape, having a system of record for your assets allows brands to automate the delivery of content directly to all content-serving platforms, bringing consistency across buyer journeys and speeding time to market.

“Now, more than ever, brands recognise the need to automate the transformation and delivery of content to end user touch points. We have, and remain committed to supporting an open architecture and building on the largest catalog of out of the box integrations in the DAM category.

“The data we have shared today illustrates the growing mission criticality of DAM, and the shift that leading brands are making to deliver exceptional content experiences.”

In January 2023, Bynder celebrated its 10th Birthday and reflected on a journey from a bespoke solution delivered to fulfil the need of a single customer, to a thriving $100m+ ARR business employing more than 500 people.

For more information on Bynder’s growing number of integrations, please visit:

About Bynder

Bynder goes far beyond managing digital assets. The platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.

Bynder’s 500+ employees, known as ‘Byndies’; together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.7M users across nearly 4,000 organizations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, the United States, Spain, UK, Australia, and UAE.

Media Contacts:

Manisha Mehta

[email protected]

Steve Vinall

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