For brand managers, protecting brand integrity and reputation are top priorities. Growing brand trust, value and recognition starts with making the right assets accessible, communicating clear guidelines, and enabling on-brand re-use. Only when brand assets are centralized, can they be distributed to internal and external parties in a consistent, efficient way.Learn more keyboard_arrow_down
There is little control over what assets are being used in market.
Releasing incorrect or off-brand content risks our brand reputation.
It’s difficult to communicate how assets should be used.
Incorrect use of fonts and colours can be damaging to your brand. Bynder’s Brand Guidelines help you communicate a clear brand identity and ensure that the use of your company’s logos, fonts and colors are in line with your brand identity and story. The instructions for use and the relevant logos can all be found in one place, making it easy for you and your colleagues to use the correct branding assets.
When changes are made to your brand assets, for example your logo, it is important that everyone within the company is using the most up-to-date version. Using our versions tab will guarantee that the most recent assets are used, ensuring your brand’s reputation remains untarnished.
Manage your brand with workflow approval by streamlining all steps in every stage of the process. Ensure your logos, fonts, colors and text conform to your brand by keeping a centralized overview. Whether you’re working with external or internal teams, approval and collaboration are streamlined in each step of the workflow. Once everything’s approved, you’ll have peace of mind that you're always on brand!
Informing everyone about how to use assets can be tricky and time consuming. The ability to upload additional files to an asset helps you reinforce its usage rights. Simply upload its license as a PDF to easily manage and communicate information surrounding asset usage to colleagues both near and far.