Initiative

Rebranding and Brand Pivots

Centralize and collaborate on new assets in one easy-to-use portal, intuitively organized so stakeholders can consistently roll out on-brand materials across key channels and markets.

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How Bynder simplifies the rebranding process

Plan for a smooth launch in one place

Struggling to get everyone and everything on the same page for a rebranding launch? We’ve got you covered.

Centralize rebranded materials for quick access and distribution
Set publication dates on content to ensure a well-timed launch across all channels
Automate the archiving of outdated, off-brand materials to distinguish old from new

Communicate your new brand identity

Bring your new branding to life with rich, dynamic brand guidelines—fully integrated with DAM so everyone knows exactly how to create and use new brand assets.

Create & edit rebranded content in minutes

By using creative templates with pre-fixed elements reflecting your new brand identity, everyone can create on-brand content variations quickly and in high-volume—no design skills needed.

Review & collaborate on new iterations

From start to finish, ensure your rebranding plan is coordinated—not chaotic—with our Asset Workflow module.

Manage content requests, review iterations, and approve/reject assets all in one place.

Track content usage after rebranding

Once your rebranded assets are ready to be used, Bynder Analytics provides crystal-clear data-driven insights into how content is being used—and by whom—directly in the portal.

What is rebranding?

There is no single approach regarding how organizations roll out a rebranding. The process of rebranding can be as minimal as updating a brand’s logo, or as transformative as completely shifting a brand’s identity to appeal to new audiences and/or markets.

How do I ensure a successful rebranding process at my company?

If a rebrand is on your company’s horizon, the following rebranding checklist can help you to ensure your rebranding strategy stays on the right track.

Understand the scale

A rebrand may involve a brand refresh of the logo and website, or it can include every possible brand touchpoint with potential customers.

Measurement matters

Set realistic expectations and decide how you will measure the performance of the rebrand.

Customers count

Find out what your customers think of your current brand before you go rushing off to change anything.

Employees know best

Ask your employees what they think of your current brand. What works? What doesn’t?

Above all, keep it small

The rebranding process can easily turn chaotic without the right structure. Choose a small group of stakeholders to brief and guide the process.

How does digital asset management help during the rebranding process?

Whether you’re undergoing an M&A or just looking to give your brand a much-needed refresh, the rebranding process often leaves you with a lot of digital assets—both old and new.

From organizing assets appropriately to communicating your new brand identity to key stakeholders, digital asset management helps to ensure a rebranding process goes smoothly. Here are a few ways in which digital asset management can help ensure a successful rebranding strategy:

Centralizing communication and collaboration

Having one central location for managing marketing, campaign and brand assets allows you to reduce the amount of miscommunication that can occur. Digital asset management helps to increase communication during a time of rapid change. From streamlining the creative workflow, to finding the latest company information, DAM operates as a digital one-stop shop for new brand assets, as well as communication assets pertaining to rebranding (press releases, company bios, all-hands meeting recordings, brand positioning, brand guidelines, and more).

Quick access to new brand assets for relevant stakeholders

Using digital asset management as the central repository means that instead of manually granting access to specific content and digital assets to specific stakeholders, you free up time for everyone to have self-service access to the right assets and updated branding content in the DAM. At the same time, DAM also provides better control and insights into who is accessing and using your assets via access & permission controls.

Increasing trust and confidence by centralizing content

By centralizing content in one single source of truth, you can ensure everyone knows where to go and how to easily access the right files when they need them. Storing, organizing, and distributing assets are the core functions of a DAM, but some like Bynder go further with features like Brand Guidelines which give everyone a definitive picture of the new brand identity and how to create and use new assets.

Rebranding content in a flash

Many modern digital asset management solutions also include creative templating functionality to help you automate the creation and updating of branded assets such as social media images, banners, promo videos etc. in minutes, while also ensuring design principles are adhered to.

To learn more about creative templating functionality, check out Bynder’s Studio add-on module.