Rebranding and Brand Pivots
Centralize and collaborate on new assets in one easy-to-use portal, intuitively organized so stakeholders can consistently roll out on-brand materials across key channels and markets.
How Bynder simplifies the rebranding process
Plan for a smooth launch in one place
Struggling to get everyone and everything on the same page for a rebranding launch? We’ve got you covered.
- Centralize rebranded materials for quick access and distribution
- Set publication dates on content to ensure a well-timed launch across all channels
- Automate the archiving of outdated, off-brand materials to distinguish old from new
Communicate your new brand identity
Bring your new branding to life with rich, dynamic brand guidelines—fully integrated with DAM so everyone knows exactly how to create and use new brand assets.
Need to update visuals or videos across key channels and markets with new branding?Our solution
Create & edit rebranded content in minutes
By using creative templates with pre-fixed elements reflecting your new brand identity, everyone can create on-brand content variations quickly and in high-volume—no design skills needed.
Review & collaborate on new iterations
From start to finish, ensure your rebranding plan is coordinated—not chaotic—with our Creative Workflow module.
Manage content requests, review iterations, and approve/reject assets all in one place.
Track content usage after rebranding
Once your rebranded assets are ready to be used, Bynder Analytics provides crystal-clear data-driven insights into how content is being used—and by whom—directly in the portal.
We have a ton of content we need to make and obviously Bynder plays a key part in all of that as every single market channel requires new content; from TV to the website, emails and, obviously, social media.Michael Robinson
Creative Director Watch the videochevron_right
Due to the tight schedule of our rebranding, it was key that the Bynder system was ready for productive use within a very short time. This enabled us to distribute all the new assets in a fast and uncomplicated way.Read their storychevron_right
downloads within first 30 days
Having all our key clients and creative performers logged into the system, it means we can share and produce work collaboratively—reaching the aim of brand consistency across markets.Read their storychevron_right
languages utilized for content
Our goal is to show the end-user who Omron is—we’re not so much a parts and product provider—we want to rebrand ourselves as a solution partner.Read their storychevron_right
What is rebranding?
There is no single approach regarding how organizations roll out a rebranding. The process of rebranding can be as minimal as updating a brand’s logo, or as transformative as completely shifting a brand’s identity to appeal to new audiences and/or markets.
How do I ensure a successful rebranding process at my company?
If a rebrand is on your company’s horizon, the following rebranding checklist can help you to ensure your rebranding strategy stays on the right track.
Understand the scale
A rebrand may involve a brand refresh of the logo and website, or it can include every possible brand touchpoint with potential customers.
Set realistic expectations and decide how you will measure the performance of the rebrand.
Find out what your customers think of your current brand before you go rushing off to change anything.
Employees know best
Ask your employees what they think of your current brand. What works? What doesn’t?
Above all, keep it small
The rebranding process can easily turn chaotic without the right structure. Choose a small group of stakeholders to brief and guide the process.
How does digital asset management help during the rebranding process?
Whether you’re undergoing an M&A or just looking to give your brand a much-needed refresh, the rebranding process often leaves you with a lot of digital assets—both old and new.
From organizing assets appropriately to communicating your new brand identity to key stakeholders, digital asset management helps to ensure a rebranding process goes smoothly. Here are a few ways in which digital asset management can help ensure a successful rebranding strategy:
Centralizing communication and collaboration
Having one central location for managing marketing, campaign and brand assets allows you to reduce the amount of miscommunication that can occur. Digital asset management helps to increase communication during a time of rapid change. From streamlining the creative workflow, to finding the latest company information, DAM operates as a digital one-stop shop for new brand assets, as well as communication assets pertaining to rebranding (press releases, company bios, all-hands meeting recordings, brand positioning, brand guidelines, and more).
Quick access to new brand assets for relevant stakeholders
Using digital asset management as the central repository means that instead of manually granting access to specific content and digital assets to specific stakeholders, you free up time for everyone to have self-service access to the right assets and updated branding content in the DAM. At the same time, DAM also provides better control and insights into who is accessing and using your assets via access & permission controls.
Increasing trust and confidence by centralizing content
By centralizing content in one single source of truth, you can ensure everyone knows where to go and how to easily access the right files when they need them. Storing, organizing, and distributing assets are the core functions of a DAM, but some like Bynder go further with features like Brand Guidelines which give everyone a definitive picture of the new brand identity and how to create and use new assets.
Rebranding content in a flash
Many modern digital asset management solutions also include creative templating functionality to help you automate the creation and updating of branded assets such as social media images, banners, promo videos etc. in minutes, while also ensuring design principles are adhered to.