Bynder recently joined our friends at inriver for their PIMpoint Digital event — the world’s biggest event focusing solely on product information management. Bringing together 2,000+ professionals from across the PIM landscape, attendees enjoyed an action-packed two days of collaboration, inspiration, and innovation.
The conference was a perfect opportunity to showcase the work we’ve been doing with one of our customers, Bugaboo, in breathing life into their workflows and processes to build a scalable digital experience.
Previously relying on a thrown-together toolset consisting of Sharepoint, WeTransfer, and ol’ unreliable (email), Bugaboo needed a platform that aligned with their larger strategic goals and to drive partner sales. Creating a singular, interconnected ecosystem through Bynder with Salesforce Commerce Cloud, and inriver PIM, would remove the growth-hampering roadblocks put in place by the previous tools that Bugaboo used.
How did Bynder help begin Bugaboo’s digital transformation?
Bynder DAM manages all content and handles distribution to B2B experiences
Enable in-depth content usage statistics to boost asset reuse and optimization
DAM provides visibility into content usage and evolves the experience to self-serve
What direct benefits are brought on by an interconnected ecosystem?
A multi-touch buying cycle, making "brand consistency" tangible
Lightning-fast speed to market for new products and updates to existing ones
Improved content performance through data-driven insights
Brand-focused culture within Bugaboo through company-wide platform access
Want to discover more about what Bynder could do for your business? Click here.