At Bynder, being at the forefront of innovation is deeply ingrained in our DNA, and we’re committed to delivering the highest standards of quality, security, and efficiency to our customers.
With our DAM’s advanced AI capabilities, we empower brands to navigate the complexities of content management and unlock the full potential of their digital assets.
In a recent survey, we asked Bynder customers about their thoughts on AI and its potential to address their biggest digital asset management pain points. The findings were truly insightful, revealing that there were high levels of expectation and excitement around the subject of AI-driven solutions.
71% of Bynder customers reported that AI would have the most significant impact on enhancing content findability.
This result underscores the importance of efficient search and retrieval processes for managing digital assets.
67% of Bynder customers think that AI can help them organize content.
This highlights the need for streamlined systems that can categorize and tag assets effectively.
What stood out to us the most, however, was that an overwhelming 86% of Bynder customers expressed excitement about integrating AI into digital asset management. And we know that, by leveraging our advanced AI-driven solutions, marketers can automate tedious tagging tasks, scale content creation, accelerate speed to market, and gain a significant competitive edge — all while maximizing ROI.
Leading the way: Bynder’s AI capabilities for seamless content management
1. Similarity search
2. Search by image
3. Text-in-image search
4. Speech-to-text
5. Natural language search
6. Face recognition
7. Duplicate finder at upload
8. Duplicate manager
9. Automated tagging
1 - Similarity search
Similarity search is a cutting-edge AI feature available within the Bynder platform. This powerful tool allows marketers to effortlessly uncover visually similar assets within the DAM by using one or multiple images from the DAM as a reference.
By selecting multiple assets, users enable the creation of a customized similarity query. Our AI technology comprehends the context and intent behind the search query and delivers precise results that align with the user’s requirements.
Thanks to this feature, marketers can save significant time searching for assets and ensure they use only the most appropriate files.
2 - Search by Image
Search by Image is another invaluable AI feature provided by Bynder. It allows you to conduct highly targeted searches using an external image (or URL for an image) as the search query.
In this way, users can find similar or identical assets within the DAM’s asset library, and it helps to prevent marketers and creatives from duplicating files or spending money on new digital assets.
By harnessing the power of the Search by image function, users can unleash the full potential of their content library and capitalize on the high volume of assets stored within their DAM.
3 - Text-in-Image search (OCR)
Bynder’s Text-in-Image search allows users to locate assets more quickly through its ability to leverage text recognition (also known as ‘Optical Character Recognition’ (OCR)) to find text within images.
Overall, it increases precision and levels of efficiency within the DAM.
4 - Speech-to-text
Bynder’s Speech-to-text feature can be used to automatically generate transcripts for your DAM’s audio and video files — and can do so for multiple languages.
Users can then leverage this capability for search, allowing them to find specific files based on a keyword or phrase that would be found in the audio/video content.
5 - Natural language search
With this type of Bynder AI search, users can use natural language to search for assets more intuitively. Just describe it as you would to a colleague and Bynder’s AI-powered technology will supply accurate results in a matter of seconds.
6 - Face recognition
Face recognition enables Bynder users to drastically reduce the manual effort involved in identifying and labelling assets that include people.
After a user tags (and names) a face in one single asset this powerful solution can automatically tag images in bulk by leveraging AI and deep learning technology to identify matching faces.
7 - Duplicate Finder (at upload)
Maintain order and clarity within your Bynder DAM by using Duplicate Finder at the point of uploading your assets to the system.
This feature actively seeks out duplicate files during the upload process, and lets you know if they already exist in the DAM. The user can then decide to continue the upload or stop the download. This helps teams reduce the chances of the wrong assets being included in future content.
8 - Duplicate Manager
Bynder users can conduct proactive searches for duplicate files with Duplicate Manager. After a full scan of your entire asset library, this feature gives you full control over reviewing, comparing, and deleting files; allowing you to declutter the DAM in mere minutes and save on the manual admin time this would have otherwise involved.
9 - Automated tagging
Automated tagging transforms how assets are categorized and organized at the point of uploading them. This AI-powered feature analyzes each file’s visual characteristics before automatically assigning relevant tags to each asset.
This eliminates the need for any manual tagging and enhances asset findability.
By automating this traditionally time-consuming task, marketers can refocus their time and energy on more strategic activities.
Embracing the future
In the dynamic world of digital asset management, AI will continue to play a pivotal role in addressing the challenges marketers face when managing content at scale. At
