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DPDgroup is the international parcel delivery network of GeoPost, a wholly-owned subsidiary of France’s La Poste. In order to focus on increasing growth, and create a greater sense of brand unity, GeoPost announced its new international and commercial brand identity, DPDgroup. The initial rebranding involved the design of the new logo and the integration of different brands, such as Chronopost, France, into the logo family of DPDgroup. DPDgroup’s marketing team has been relying on Bynder’s easy-to-use branding automation solution to deliver new branding and marketing materials to a large global team, and streamline their rebranding process.
DPDgroup is the international parcel delivery network of GeoPost, a wholly-owned subsidiary of France’s La Poste. It has more than 830 depots in more than 40 countries and is one of Europe’s leading business-to-business parcel delivery services. DPDgroup employs 26,000 people, provides a network of 16,000 local pickup parcel shops and delivers 3 million parcels globally every day.
Unlike their competitors DHL, TNT and UPS, GeoPost did not have one unified brand, but different brands for different markets. To focus on increasing growth, particularly international, and create a greater sense of brand unity, GeoPost announced its new international commercial brand identity and parcel delivery network, DPDgroup. The initial rebranding involved the new design of the new logo and integrating different brands, such as Chronopost in France, into the logo family of DPDgroup. On March 18th 2015, the complete rebranding process was established in 22 European countries and will be strategically rolled out over the next 3 years.
DPDgroup now has a user-friendly and simple to use platform where updated, on-brand digital assets can be easily accessed by all departments. The connectability of the Bynder platform also allows users to integrate existing systems such as a CMS, streamlining the process from creation to cultivation and finally consumption. Thanks to vital branding information, rules and stylistic guidelines, which are accessible in the brand identity guidelines module, every employee can easily learn how to use Bynder and stay on-brand.
The creative project management module enables the company’s global marketing team to streamline and automate all projects and campaigns in their rebranding process. Features such as online proofing allow DPDgroup’s marketing team to create new brand assets that can be reviewed and approved directly via a web browser. DPDgroup’s brand managers are also able to keep a controlled overview of lengthy production processes. The web-to-print module, with smart templates and specific adaption in the final step of the design creation process, helps marketeers and brand managers ensure brand consistency.
Global collaboration is integral to the success of a company rebranding. With Bynder's creative project management module, DPDgroup was able to create new marketing materials 100% on-brand.Read more →
Bynder's developers are constantly working on making Bynder more user-friendly and technologically innovative. DPDgroup could therefore benefit from the continuous improvements to their brand portal.Read more →
Thanks to Bynder's user-friendly interface, 163 marketeers at DPDgroup were successfully working with their new branding automation solution only 3 weeks after implementation.Read more →
Every marketeer needs access to DPDgroup’s new digital assets such as images, logos, files, or videos that are integral to the rebranding process. Thanks to Bynder’s digital asset management module, the global marketing team is able to manage, store and share all digital assets in one place before distribution. This reduces the risk of using old logos and images as well as creating duplicates.
Bynder’s branding automation solution gives DPDgroup’s marketeers the toolkit necessary to stay in control and enforce compliance of all brand-related content from creation to consumption, automating the entire rebranding process. Resellers and customers will be faced with a consistent image of DPDgroup’s new identity while marketing analysts can measure statistics to see which content did well and why, and adopt their marketing strategy accordingly.
DPDgroup’s marketing team has been relying on Bynder to deliver new branding and marketing materials to a large global team, streamlining their rebranding process. Three weeks after the official announcement of the rebranding, 163 marketeers from DPDgroup have already been working with the brand portal successfully.
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