Definition: Brand awareness
What is brand awareness?
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Establishing brand awareness is a powerful marketing strategy that leads consumers to develop an instinctive preference towards a brand and its products. Making a brand recognizable and memorable is at the heart of most marketing strategies because it is a major force behind brand trust, and ultimately, sales generation.
We recently interviewed 1000+ marketers from across industries and asked them about the future of marketing. Check out what they said about brand awareness in our State of Branding report '20.
Brand management software comparison guide
Ask not what brand management software can do for you, but what your brand can accomplish with the right brand management software.
Revealed: State of Branding Report 2020—Key Findings
A new decade is upon us: what will be the trends and technologies to define branding and marketing in the 2020s? Discover more in our 2020 State of Branding Report.