Definition: Brand awareness
What is brand awareness?
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Establishing brand awareness is a powerful marketing strategy that leads consumers to develop an instinctive preference towards a brand and its products. Making a brand recognizable and memorable is at the heart of most marketing strategies because it is a major force behind brand trust, and ultimately, sales generation.
We recently interviewed 1000+ marketers from across industries and asked them about the future of marketing. Check out what they said about brand awareness in our State of Branding report '20.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
Understand the benefits of DAM, how to select a DAM provider, which DAM is right for your business, and get an overview of Bynder and other DAM platforms.
How digital asset management helps companies boost their social media marketing
See how Bynder's social media asset management and creative automation tools help companies build a robust, brand-consistent presence on social media.