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Definition: Video marketing

What is video marketing?

Particularly in recent years, video marketing has become an incredibly powerful tool for marketers due to the popularity of video among today’s consumers. The global growth in social media usage is one major factor explaining the success of video marketing, with videos on social media generating 12 times more shares among viewers than text and image content combined. And it’s not such a social media phenomenon: utilizing video on your landing pages can help boost conversation rates by over 80%.