Definition: Video marketing
What is video marketing?
Particularly in recent years, video marketing has become an incredibly powerful tool for marketers due to the popularity of video among today’s consumers. The global growth in social media usage is one major factor explaining the success of video marketing, with videos on social media generating 12 times more shares among viewers than text and image content combined. And it’s not such a social media phenomenon: utilizing video on your landing pages can help boost conversation rates by over 80%.
5 principles for scaling video content creation
What are the 5 principles for scaling your video content creation? The days of white papers and longform emails might be over. Click to find out.
The essential guide to video for business
Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.