Definition: Video content management
What is video content management?
Video content management is the practice of organizing and managing large amounts of online video content. Video content management systems enable brands and individual users to source, store, present, and share video content from one centralized, scalable, and secure location. The best enterprise video content management software offers file categorization so users can search for content using keywords or by date, creator, project, file type, or any other criteria.
Video content continues to be one of the most popular formats for marketers when promoting their products and services or telling their brand’s story. It is also a great tool for agencies and creatives when showcasing their work. Read more about the importance of video with our essential guide to video for business, or check out how consumer brands can feature more video on the customer journey.
Good digital rights management (DRM) is vital for ambitious brands, so it is also important to choose a video content management platform that provides high levels of security and gives administrators full control over video access and content usage.
How brands benefit from good video content management systems
Secure space for large file storage (and organization)
Compared to other digital file formats, video content takes up a lot of space, which can put pressure on internal storage systems. Just the sheer storage space required alone makes video a daunting asset type to create, manage, and distribute. But most digital asset management systems are fully capable of fulfilling this need. Further, when you get a dedicated system that only stores one type of content, you create a content silo in your marketing tech stack.
The right video can be found, more quickly with video content management software
Video content management is an important part of branding for any company, but it’s crucial that the videos are organized and easy to find. Video systems must provide features like categorization so you can find what kind of information or video clips suit your needs best.
The best video content management software allows users to search for video content via a variety of criteria including keywords, dates, creator/owner, file name, or any other criteria that the user chooses.
High quality broadcasts to anywhere in the world
Video content management systems enable brands to display content securely and in real-time, to any location in the world. Whether it’s pitching to a client, or conducting a training program or meeting, broadcasting high-quality, disruption-free video can mean the difference between an engaged audience, and a bored one.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
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