The shift to more video content is one of the most noticeable marketing trends in recent years. People are consuming videos more than ever before, and marketers have noticed—videos drive traffic, sales, and downloads; create leads, and increase time spent on pages.

According to a recent poll, 85% of marketers already use video as a key part of their marketing strategy, and 99% of these claim to continue using it in the future.  Consumers prefer video content to any other form of content and video alone is right now the single best marketing tool to drive ROI, with a staggering 88% of marketers satisfied with the ROI of their video marketing efforts on social media.

But some companies struggle to incorporate video into their marketing strategies due to a lack of expertise, in-house creative resources, and crucially, easy-to-use video asset management software to create and distribute video content to a variety of channels. Digital asset management software for video is the single solution to these problems.

What is video asset management?

The best video asset management software provides a platform to meet the growing demand for video among today’s consumers. It combines video creation and modification tools to quickly create and update high-quality marketing videos, without requiring technical editing skills. Video assets are conveniently stored in a central library and can be retrieved, shared, and distributed across channels automatically to create exceptional content experiences.

Creating video content at scale is still challenging for many companies. By crafting each asset one at a time, as they have until now, they can’t keep up with the exploding volume and the rapid turnaround that digital marketing requires.

Designed to simplify the whole creative development process, from creation to distribution, video management software comes to the rescue of every company planning to increase their video output.

What are the benefits of video asset management software?

Video management software like Bynder's DAM and Studio comes with a number of features that benefit marketers at each stage of the video content lifecycle and allow them to:

  • Effectively test and optimize by creating content variations to enable creative optimization within ad platforms;

  • Quickly resize creative assets to fit multiple online and social media ad formats;

  • Easily localize and adapt content to local markets and languages;

  • Better target specific audiences with image and copy variations that fuel segmentation and personalization;

  • Boost channel marketing by enabling distributors, resellers, and other third parties to create brand-compliant content for their territory or region;

  • Leverage data-driven asset creation and automated content updates.

For a full rundown of Bynder’s features and functionality, check out our feature overview.

The best video asset management software in 2023

Looking for an overview of today’s biggest video asset management providers before you consider implementing a solution for your team? Compare options below.

The case for Bynder’s video asset management solution

While we’re unashamedly biased about Bynder’s credentials as a top digital asset management for video solution, you don’t need to take our word for it. Bynder was rated as the #1 DAM by one of the world’s biggest software review sites, G2, in their Winter 2023 Grid Report.

How does Bynder’s video asset management software benefit teams?

It all starts with the DAM

As with many other files aside from video, a digital asset management platform like Bynder gives teams a better way to organize their content so that everyone’s on the same page. Conveniently stored in the DAM, creative assets are always up-to-date, on-brand, and accessible by the right people.

Bynder uses a powerful file-filter taxonomy structure that is configured to your team’s specific needs, helping you find what you need in an instant. Video files are assigned metaproperties upon upload, which can then be used to filter results when you’re looking for that one particular video.

With Bynder’s video asset management capabilities, all files have version control. So, when a video is updated or edited, the original file is automatically overwritten, and there’s no need to reshare. And by leveraging collections or setting permissions and expiration dates, assets are shared conveniently and securely without ever compromising brand identity. 

A tool to empower marketers and creatives alike

As a cloud-based video asset management solution for creating, adapting, managing, and distributing video content, Bynder's Studio is fully integrated within the Bynder platform. Designed to make video creation attainable by anyone, regardless of skills, it rocks an easy-to-use timeline editor that allows marketers to create on-brand videos from scratch. 

To keep up with market demands and boost the production of high-quality, on-brand video content fast, Studio is designed to scale the video creation process using batch creation tools, and automate data-driven creation based on external data feeds. But don’t just take our word for it, here’s what one of our clients had to say.

Studio allows our brand to show up at every touch point, without us having to prioritize one over the other. From hiring posts on LinkedIn, to ads you see on social media, to our onboarding and our internal communications – every moment is a moment where employees, customers, and prospects build trust with the brand and with our product.
Danielle Giroux
Creative Director at Clio

Distributing video assets manually is one of the most time-consuming processes in marketing and it can lead to mistakes along the way. With Bynder at the heart of your connected ecosystem, you can automatically distribute your videos directly to Facebook, Instagram, and YouTube and use insights into video performance data from Facebook and Instagram to improve existing campaigns or guide the creation of new ones.

Watch Bynder’s Studio in action:

Read the full Studio feature overview.

Although analysts and customers widely recognize Bynder’s digital asset management system for video as the best solution on the market, other top players in the industry exist. Here’s a quick overview:


Built on Microsoft Azure and present in 140 countries, MediaValet enables teams to manage, collaborate on, and share their video, marketing, advertising, sales, communication, training, and other corporate assets both internally and externally. Compared to Bynder’s users, Mediavalet users can rely on a much more limited list of features and fewer integrations with other systems.


Frontify is a cloud-based brand management platform for teams to centralize images, videos, logos, icons, or other brand assets in one place. You can also create digital brand guidelines to organize and showcase your brand. However, this digital asset management solution has minimal integration capabilities and won’t allow you to manage various systems from a centralized location.


Dash allows teams to find, share, and use their visual content. It’s primarily tailored to small and growing brands that prioritize ease of use and a simple set-up, but it won’t meet the needs of companies managing high volumes of assets.


Canto enables users to collect, manage and share their digital content, such as images, videos, and other collateral. As with other DAM providers, Canto also falls short when it comes to integration capabilities and fails to operate centrally as a single source of truth at the heart of the wider digital ecosystem.

Adobe Experience Manager

At first glance, the Adobe Experience Manager (AEM) might seem like more of a CMS, but it has a number of DAM software features to help teams organize and distribute digital assets, including videos, from a centralized location. It offers an extensive list of APIs and integrations, but users report its performance is only satisfactory when integrating with other products in the Adobe product suite.

Want to see Bynder’s video asset management capabilities in action?

Discover how Bynder's digital asset management solution goes beyond file storage and video production management to help you create exceptional content experiences across a variety of channels. Book your free demo below 👇

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