Definition: Video asset management
What is video asset management?
Video asset management is software companies use to organize, store, and distribute video content. It involves managing the lifecycle of video assets from creation to distribution and ensuring that they are easily accessible and usable by relevant stakeholders. Video asset management is essential for any business that produces and uses video content as part of its marketing, communication, or training efforts.
Digital asset management (DAM) gives teams a better way to organize their content, so everyone’s on the same page. Conveniently stored in the DAM, video assets are always up-to-date, on-brand, and accessible by the right people. All files have version control, so when a video is updated or edited, the original file is automatically overwritten, and there’s no need to reshare.
What are the benefits of using DAM to manage video assets?
Digital asset management for video has several benefits for businesses.
- It helps to streamline the video production process by providing a centralized platform for managing video assets. This helps increase efficiency, reduce costs, and improve collaboration between various teams and stakeholders.
- It ensures the video content is organized and easily accessible. This helps to save time and effort when searching for specific videos, making it easier to find, repurpose, and reuse existing content.
- It helps build brand consistency by ensuring that the latest or correct versions of videos are being used.
- It ensures all video content is secure and compliant with user permissions. Platform managers can control access and limit who can view or edit videos, track usage, and permissions and manage copyrights and licenses.
How do I choose the best video asset management software for my business?
When purchasing video asset management software, there are several factors to consider to ensure you get the best option for your business. Here are some of the things to look for when evaluating video asset management solutions:
Scalability: It needs to grow and adapt to your business’s needs over time. Your video asset management software should be able to handle a large volume of video content and users, without sacrificing performance or ease of use.
Integrations: It must integrate seamlessly with your existing workflows and systems. For example, it should work well with your video editing software, content management system, and any other tools you use to produce and distribute video content.
User Experience: It should be easy to use and intuitive for all users, regardless of their technical expertise. It needs to have a clean and user-friendly interface and include useful features like search, tagging, and smart categorization that make it easy to find and manage video assets.
Collaboration: Your video asset management software should support collaboration between different teams and stakeholders involved in the video production process, both internally and externally. Features such as commenting, versioning, and approvals are all indispensable.
Security: It must provide robust security features to protect your video content from unauthorized access, theft, or misuse. This might include access controls, encryption, and other auditing features.
Cost: It should be cost-effective and provide value for money—both in the short and long term. Ask your provider for details of pricing models that suit your budget and needs without sacrificing quality or features.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
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