These past weeks, the world was hit by the biggest online security scare in a while – the notorious “Heartbleed” bug. Whether it was the slick graphic that inevitably accompanied every news item featuring the bug, the horror flick-like monicker, or even simply the fact that it’s been a while since anyone has threatened to mess with global computing (Y2K bug, anyone?), the bug itself became a celebrity.

Suddenly, online security and password-protection were front-page news - and rightfully so! This particular security issue isn't the first of its kind, which is why companies whose business is primarily online-based have come up with security measures intended to ward off global security fears. The best and brightest of these security measures are two-step verification and single sign-on.

Two-Step Verification

So what is two-step verification, a.k.a. two-factor authentication? In a nutshell, it is an additional security hurdle that a user has to jump over before they are allowed to view protected information. What it does is add another layer of security to your information. If you’ve ever had to confirm your identity via a text message, used a key fob to control your access to network services, or even used a third-party app to log in, you have used two-step verification.

Two-step verification also means that if, somehow, one of the devices you use to store info is compromised (for example, if your computer is stolen) and the password you have saved on that device is leaked, it will nevertheless still be useless to the thieves. Two-step verification is equivalent to having a sky-high electric fence guarding all your data.

Single Sign-On

Single sign-on (SSO) is another fantastic solution to greater data security. It works particularly well within the enterprise environment, as it uses your secure devices to provide system authentication for other applications. In essence, SSO means you no longer need to fill out your credentials every time you log into your SaaS services. As long as you’re logging in through pre-defined secure channels, you are logged in automatically – no more remembering long complex passwords, and worrying about what to do if password information is suddenly made vulnerable (as it was with the Heartbleed bug).

SSO makes life easier AND offers better protection for all your information.

Security and Bynder

“Well, what about Bynder’s security measures then,” I hear you ask.

Bynder takes security incredibly seriously – like any sensible brand portal provider out there, we realize that assuring the security of your data is the key to happy customers.

In fact, our customers have the option of adopting several single sign-on mechanisms. Bynder is also currently in the process of introducing two-step verification – a radical new direction for the marketing resource management industry. Internally, all our servers and production environments are already 2-step protected so don’t expect any bleeding-out of your data here.

On a personal note, my team and I, like yourself probably, have taken the time to reset all our social media passwords. Even though the threat might be a tad exaggerated, we think extra security can never hurt - which is, coincidentally, also our logic when it comes to making Bynder secure.

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