Founded in 2007, Lucid Motors is an American automotive company pioneering a new generation of electric vehicles. Combining luxury and sustainability to produce cars that are beautifully designed and good for the planet, Lucid abides by a vision that car enthusiasts “no longer have to choose between doing great things – and doing the right thing”.
As a fast-growing and ambitious company operating in a competitive industry, building lasting brand loyalty among car lovers is critical to its success. To achieve this, Lucid needs to deliver a consistent brand experience wherever its customers are—from brick-and-mortar studios (dealerships) to its website and social media platforms.
Creating the brand’s single source of truth with Bynder
The modern-day customer can interact with a brand across so many different channels and touchpoints these days, both online and offline. That’s why Lucid Motors needed a "single source of truth" that could be the starting point for every brand interaction.
The Bynder DAM is the central source for Lucid Motors brand assets. We're able to provide teams with access to our final approved creative assets, which are leveraged in a number of ways.Cory Davis
Digital Asset Manager at Lucid Motors
For Lucid, every team has a different need from the DAM – from marketing and PR to retail ops and web development. By creating a centralized home for final and approved brand assets, Lucid’s employees can be self-sufficient in accessing what they need, when they need it – with the peace of mind that everything is up-to-date and on-brand.
Within the last year, we’ve grown the number of active DAM users from 20 to 300. Over 20,000 digital assets are being managed in the DAM, and that number is growing every day.
Why digital asset management is integral to Lucid’s digital experiences
The digital space is just as influential as its in-store studios when it comes to attracting new customers for Lucid Motors, so the quality of its digital experience can’t be understated.
Whether it’s launching a new car to market online, engaging with fans on social media, or promoting the brand through PR partnerships, Lucid’s DAM platform offers a central collaborative space to streamline the delivery of brand assets across its digital ecosystem.
All of the images, videos, and assets that are used on our website are delivered through our DAM. And we’re pushing content from Bynder to our social media channels on a nearly daily basis.
How DAM helps improve retail experiences – online and offline
When you’re catering to a luxury clientele, your website needs to offer an equally luxurious experience. Lucid’s customers are served rich, high-resolution imagery and videos to really get a good feeling of the Lucid product range. Customers can even customize their dream car with an interactive Design Yours tool as part of the path-to-purchase.
Our online retail experience extends beyond our cars. We also sell accessories, as well as apparel and other branded merchandise. In order to deliver that branded experience, we leverage the DAM to deliver these assets to the teams that build these webpages.
Lucid Motor dealerships are branded as 'Studios', and it’s equally important that interested buyers are given the same luxury and recognizable ‘Lucid’ brand experience in-store, too. Bynder’s Brand Guidelines are integral to ensuring brand consistency at every customer touchpoint.
We also use Bynder’s Brand Guidelines to actually build our brick-and-mortar locations and make sure the brand and customer experience are the same across all touchpoints, so that when our customers visit our studio [dealership], they will know they’re in a Lucid space.
Achieving stronger SEO results with Dynamic Asset Transformation
As a fast-growing new player in the competitive car market, standing out from the crowd and building brand awareness online is integral to Lucid’s marketing strategy. The brand’s DAM platform plays an active role in improving digital experiences and SEO goals by automating and optimizing how brand assets are delivered and displayed across Lucid’s various online channels.
Bynder’s Dynamic Asset Transformation tool helps us automate the asset optimization process throughout our ecosystem. It’s reducing the size of files on our webpages, cutting loading times, and giving us the advantage of ranking higher on Google.
The Dynamic Asset Transformation add-on module connects to the DAM content engine to ensure Lucid’s exacting standards for high-quality content are met consistently, ensuring content is hosted in the right size and format for the right channel automatically, without having to do it manually.
Take the Bynder DAM for a test drive and discover the brand-boosting benefits yourself
Over 4,000 organizations worldwide use Bynder as their brand’s digital home for delivering exceptional content experiences. From centralized file storage and secure asset sharing to better brand consistency and project collaboration, we have a tailored solution to fit the needs of each and every customer. Why not see what Bynder can do for you with a free demo?
