“Hippo is a Web Content Management System, and the goal of Hippo is to deliver personalized experiences across all channels.” - Tjeerd Brenninkmeijer
In the video below, Hippo’s CMO and Founder, Tjeerd Brenninkmeijer, shares his thoughts on Hippo’s partnership with Bynder, and what he thinks of Amsterdam’s status as an upcoming tech hub.
HIPPO is a web content management system and the goal of HIPPO is to deliver a personalised experience across all channels. So what we do is look at the behaviour of our visits across all these different channels web mobile etc. And based on that behaviour we personalise the experience, so the end goal is to deliver that perfect customer journey to the end customer.
We HIPPO are excited to partner with bynder because to create a perfect customer journey you need not only content but digital assets - pictures and video - especially as they are more engaging, so to deliver that personalised customer experience you need to have the best of both worlds which in our opinion is HIPPO in combination with bynder.
We really like bynder as a company, they have the same cultural background and the same vision on the market so it is a best of breed player trying to be the best at what they are doing. They are focused, and they believe that by having the best of breed approach they provide agility and speed of innovation. And thats how we look at what we do as well.
I love Amsterdam and what I really love now is that more and more companies from Amsterdam are looking at taking a global approach. You see companies like bynder and HIPPO being really successful in the US and other parts of Europe and that really motivates us to see how we can use a joint approach to enter a market and be successful in that.