Among the marketers surveyed in our 2023 State of Content Report, integrating technology tools into a more connected digital ecosystem was rated as the most popular strategy for creating cost efficiencies. This is not surprising: consolidating marketing systems brings a myriad of benefits – from faster delivery of content and better collaboration, to all the process efficiencies unleashed by automating tasks across the content lifecycle.
Integrating MRM (Marketing Resource Management) and DAM systems (Digital Asset Management) is one such area where huge benefits can be unlocked for marketing teams – particularly in the areas of content creation and project management. Before we dive into the benefits, let’s first start with the basics: a definition of marketing resource management.
What is MRM?
In a nutshell, a marketing resource management platform helps to maximize the full potential of your marketing tools and resources, and ultimately improve overall marketing operations. MRM allows organizations to streamline, automate, and measure marketing operations so they can increase productivity, reduce time to market, and grow revenue faster. Companies of all sizes operating in every industry use marketing resource management to become better, faster, and more cost-efficient with their marketing.
Side note: Project management software shares a lot of similarities in functionality and usage with MRM, albeit with subtle differences. See here for our definition of creative project management.
What’s the link between DAM and MRM?
There are a lot of overlaps between MRM and DAM software – both tools play a critical role in content creation, approval, and distribution processes. After all, DAM operates as the content engine driving efficiencies at every stage of the content lifecycle to help organizations create exceptional content experiences (for the uninitiated, watch our DAM explainer video: What can DAM do for you?).
Integrating DAM with MRM systems (and similarly with Project Management) allows project managers and marketers to collaborate more effectively across the content lifecycle along with a whole host of other benefits – five of which we’ll outline below.
DAM and MRM: Top five benefits
1. Create a centralized one-stop-shop for marketing ops
As mentioned above, MRM tools are all about consolidating marketing operations and all it entails: project and content workflows, budgeting, campaign planning, and digital assets. The end benefits include getting teams and processes centralized in one system to help speed up campaign and content production, eliminate team siloes, and prevent process bottlenecks.
By integrating MRM with DAM software, digital assets and marketing materials can also be seamlessly delivered from the MRM to the DAM when they’re finalized and ready to be used externally. That way, teams can always find and use the latest, brand-approved assets when they’re ready to be used.
2. Faster time to market
Integration brings automation and its various benefits – including (but not limited to):
Less time spent uploading/downloading assets between systems
Reducing the need to manually audit and update files
Streamlining the delivery of creative files across the content lifecycle
Much of the time spent creating content is allocated to mundane administrative tasks that take time away from what matters, lengthening time-to-market. By integrating MRM and DAM, marketing teams can benefit from one unified workflow that automatically pushes (and updates) assets across the content lifecycle, shortening the overall time spent from ideation to publication.
3. Better content ROI
Particularly in today’s economy, maximizing the value of your content is vital – from production costs to the efficiency of internal workflows. A DAM x MRM integration gives organizations better visibility into budgeting costs and allocation on any given marketing campaign.
Budgeting and financial management modules help prevent runaway costs that exceed budgets, easily track high-performing content and campaigns to reinvest in, and ultimately manage marketing spend better.
4. Reduce agency costs
Minimizing unnecessary expenses is a key priority for most organizations surveyed in our 2023 State of Content Report. This is especially true among CMOs, with 94% of those in tech companies and a remarkable 100% in consumer brands planning to consolidate technology systems and/or become less reliant on external agencies this year.
For organizations relying on agencies for content creation, DAM and MRM can bridge some of the gaps that agencies often plug. How? With a DAM platform, companies can consolidate and manage assets and campaign resources in one place, while the MRM integrations help to streamline workflows and the production process.
This makes it easier to identify where potential asset reuse can occur, more effectively manage stakeholder time, and pinpoint areas where resources can be brought in-house instead of outsourcing.
5. Scale and collaborate better across the content lifecycle
The value of consolidating digital assets and project workflows in one platform cannot be overstated. Teams can find, access, and interact with creative assets directly in any given workflow, and streamline how information is passed between stakeholders – without having to manually switch between systems.
Enriching collaborative workflows during the iteration stage with assets directly from the DAM can not only help you bring your ideas to life, but also ensure brand principles are adhered to by all stakeholders throughout the content lifecycle. What’s more, sign-off processes and asset approvals are accelerated for faster publishing.
Discover the benefits yourself with Bynder’s MRM integrations
If you’re looking to implement a DAM x MRM solution at your company, you’re in the right place. Bynder’s DAM platform integrates with today’s biggest Marketing Resource Management providers – including monday.com, Wrike, Trello, and Creative Force.
MRM integrations [with DAM] are extremely important to help improve communication and collaboration between teams, and bring everything together into a central repository for brand consistency. It will help to increase speed of execution and allow marketing teams to focus on producing higher-quality work faster.Warren Daniels
CMO at Bynder
Likewise, the Bynder platform also offers built-in project management capabilities with Creative Workflow and Content Workflow. Creative Workflow helps your team streamline requests, reviews, and approvals across the content lifecycle for better creative and faster results.
Content Workflow is the ultimate collaborative solution that reduces production time, facilitates structured content at scale, and grants you the freedom to harness the power of generative AI—all while ensuring a secure and organized approach tailored to your needs.
Book a demo and see a DAM x MRM solution in action
Bynder is used by more than 1.7M users across 4000 organizations, including Spotify, Puma, Five Guys, and Icelandair. To join the DAM revolution, book a demo with one of our experts today and they’ll be happy to walk you through the platform and answer any questions you may have.
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