Definition: Brand guide
What is a brand guide?
Think of a brand guide as a rulebook on how to create and communicate your brand’s identity to the world. Also commonly referred to as brand guidelines, a brand book, or a brand style guide, it typically includes instructions on everything from typography and tone of voice to color palettes and logo usage.
Why is it important for an organization to have a brand guide?
Faced with an increasingly crowded digital marketplace—with audiences spread across a growing number of online and offline touchpoints—it’s never been more important for brands to promote a uniquely recognizable brand identity that helps differentiate them from competitors, and stand out in the minds of consumers.
By maintaining a comprehensive and up-to-date brand style guide, companies can also ensure all stakeholders involved in managing and promoting a brand know exactly how to communicate a brand’s identity. That way, you can ensure brand consistency across the various customer touchpoints.
Need some advice on how to create a brand guide, or perhaps you’re struggling to get colleagues using the brand guide you’ve already created? Check out our article: Nobody using your brand guidelines? Here’s why
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
Understand the benefits of DAM, how to select a DAM provider, which DAM is right for your business, and get an overview of Bynder and other DAM platforms.Read more
Brand Guidelines reinvented
Discover the benefits of going digital with Bynder’s Brand Guidelines.Read more