REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

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Cost and Efficiency

Digital technologies allow you to do more with less. The possibilities for boosting content return on investment by implementing a DAM are endless.

From maximizing asset reuse to faster go-to-market, you can improve efficiency in the creation, management, and distribution of content across channels while saving costs without changing headcount.

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How Bynder helps with costs and efficiency

The challenge

Time spent looking for assets has a knock-on effect on all marketing stages. Ultimately, it affects your ability to go to market effectively.

Our solution

It all starts with the DAM

Bynder’s DAM solution centralizes assets in one easy to access location, so internal and external stakeholders can collaborate efficiently and go to market quickly. By tagging assets with relevant metadata you facilitate end-users to retrieve assets easily while our intuitive, portal-like interface makes browsing simple and quick.

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It all starts with the DAM
The challenge

Large working files going back-and-forth are a reality too many know too well.

Our solution

Streamlined processes for faster go-to-market

Enjoy faster approval processes with Bynder’s Creative Workflow module. Annotate, compare versions, and leave comments within custom job stages. Fully integrated with our DAM, approved and reuploaded assets are available immediately in your Asset Library and ready to use.

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Streamlined processes for faster go-to-market
The challenge

Collaboration with agencies can be a costly and often frustrating experience.

Our solution

Empowering teams to work independently

Leverage Bynder to create and recreate assets quickly, effectively getting to market with authentic, on-brand content across all customer touchpoints. With our full toolkit of print, digital, and video creation tools you save costs, speed up, and scale your content creation independently.

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Empowering teams to work independently
The challenge

Localization rhymes with new iteration.

Our solution

Localization made easy

Asset reuse can be your number one cost saver, increasing it represents value by reducing work and time needed to create new assets. Make assets available for reuse to other markets by sharing them on your homepage, asset bank, or collections. With our print, video, and digital templating tools, your regional teams will find localizing materials easy and simple.

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Localization made easy
The challenge

Populating e-comm channels is a job in itself.

Our solution

Powerful integrations to fit your needs

Bynder's API offers you the possibility to build and deploy powerful integrations with speed, so you can distribute and track assets easily and error-free to ultimately cut time-to-market.

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Powerful integrations to fit your needs

What is marketing ROI?

Marketing ROI, or return on investment, is a broad term that indicates how a company's marketing efforts drive profit and revenue growth. The term "return" can mean different things to different organizations. This depends on the strategy and the kind of campaign efforts individual companies choose to implement. Broadly speaking, marketers often measure marketing ROI as the ratio between sales growth and marketing spend.

Depending on the organization's business model and strategy, marketers leverage specific marketing cost analyses to calculate marketing spend and the quality of it. A thorough marketing cost analysis usually includes current and potential expenditures, both short-term and long-term results, and the weight of individual campaigns on multiple channels, across all touchpoints

Calculating marketing costs and the revenue generated helps companies to strategize future campaigns while increasing cost-efficiency. A clear overview of a company's ROI is often conducted by CMOs and marketing managers in comparison to competitors. These insights allow marketing teams to further strategize their campaigns and adjust their marketing efforts to face industry-specific challenges effectively and maximize revenue even further.

How does measuring ROI benefit marketers?

Calculating marketing return on investment helps marketing managers make business decisions and optimize marketing efforts, allowing marketers to increase marketing efficiency while maintaining low marketing costs.

Measuring ROI allows CMOs to identify top spending priorities, allocate resources and budget accordingly, and secure budget and resources for future campaigns. Today, marketers market and promote their products and services on a myriad of digital channels. To maximize the impact of these campaigns, they often use specific combinations of digital channels and assets. A marketing cost analysis that sheds light on which of these channels and assets best drive revenue allows marketers to strategize how to effectively distribute marketing budget.

Marketers regularly analyze marketing campaigns to measure their success and establish baselines for future reference. By calculating the precise costs, ROI, and impact of individual campaigns, marketers can identify which channels and strategy best fit their marketing goals while maintaining high levels of cost-efficiency.

How do you increase your organization's ROI?

The best way to increase an organization's ROI is to look into its technical infrastructure as the marketing world becomes increasingly technologically driven and teams become increasingly remote. It is important to make sure that all internal and external marketing processes are streamlined to maximize marketing efficiency and reduce unnecessary costs, while also reducing the time it takes to achieve marketing goals.

Companies can increase their ROI by leveraging technologies designed to achieve more with less. Technologies that revolve around marketing and creative automation ultimately increase any company's short-term and long-term ROI by streamlining communication, avoiding project bottlenecks, saving time on repetitive and time-consuming tasks, and supporting unlimited scalability.

Read about how a major healthcare organization saved 4M+ in costs and saw an ROI increase across all touchpoints by leveraging Bynder's Digital Asset Management solution.

What technologies help organizations drive ROI?

Companies rely on a growing number of digital technologies to effectively market their products and services while driving ROI and increasing marketing efficiency. Here are some of the digital tools that companies leverage to achieve this:

Today, companies rely on digital asset management systems to increase ROI. By providing companies with a central repository for all digital assets, Bynder's DAM interconnects people and processes efficiently and effectively. Since it relies on customizable taxonomy and metadata, it fits any company's unique needs and allows companies to streamline and speed up repetitive tasks like file-searching, -approving, and -sharing, both internally and externally.

We have surveyed over 500 clients to explore the positive impact Bynder has on their business. Read the DAM ROI report.

With the ability to provide key data insights into the assets stored in the DAM Bynder's Analytics tool can further increase ROI. It allows marketers to analyze content performance, asset usage and engagement, and internal search metrics. This way, marketers easily identify what assets (or types of assets) drive the most engagement or help close most deals. This helps them to strategize their next campaigns accordingly while increasing efficiency.

Learn how to create more ROI with Bynder Analytics.

For most companies, implementing a DAM system is a financial no-brainer, it allows teams to create more assets in the same amount of time, effectively getting to market with authentic content across all customer touchpoints. A positive net return is usually possible in the first year based on cost savings alone.

Calculate the bottom-line benefits of DAM with our guide "How to measure DAM ROI".

Designed to help marketing and creative teams see what stage each project is up to and manage business priorities, workflow management tools are among the most important to drive a company's ROI. They centralize, organize, and optimize communication between stakeholders, speeding up approval processes.

Faster approval processes, thanks to Bynder's Creative Workflow module, allow internal and external stakeholders to annotate, compare versions, and leave comments within custom job stages. Reducing the time necessary to go from ideation to distribution for increased marketing efficiency is the force that drives ROI.

Want to know more about what Bynder can do to increase your organization's ROI? Check out our webinar on "Cost savings & efficiency gains with DAM".

Digital and video templating tools streamline creative processes and allow marketing teams to scale the production of content. Marketing and creative teams leverage these tools to reduce marketing costs, increase asset reuse, and drive marketing efficiency by automating content output.

Bynder's Digital Brand Templates and Video Brand Studio allow companies to leverage features designed to scale the production of content and reduce iterations while adhering to brand guidelines. Since they require minimal expert input, these tools drive ROI by exponentially increasing content output while reducing the need to have highly skilled professionals make endless variations to existing assets.

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