In today’s content marketing landscape, consumers expect tailored and personalized content experiences, and organizations need to keep up. AI is helping marketers meet this demand by fueling real-time personalization at scale, helping to drive conversions and improve engagement. AI-powered DAM platforms offer a wide range of AI-powered solutions, from transformative AI for transforming assets for channel-specific marketing campaigns to advanced search capabilities that enhance asset discoverability, helping teams create and deliver impactful content experiences, which include relevant, personalized content in a timely manner.
As the leader in AI-powered DAM, we first introduced AI in our DAM platform in 2016, and have been following the evolution of AI in DAM with our annual report. Our latest State of DAM Report showcases the importance of adopting AI, with half (50%) of businesses that have fully integrated AI into their DAM systems finding their content delivery is fully personalized, helping to drive better engagement and optimized workflows. In this blog, discover how AI in content marketing is transforming brand content and learn why 41% of businesses have already fully integrated AI into their DAM systems to improve content personalization and drive better engagement.
Key takeaways
- AI solutions for content marketing can optimize every step of the content process, from content discoverability and creation to governance to reuse.
- Bynder’s AI-powered DAM empowers content marketers with AI solutions that boost time and cost efficiency, enhance business performance, and improve consistency and compliance.
- AI-powered DAM solutions for content marketers include Face Recognition, Natural Language Search, Similarity Search, Search by Image, and Text-in-Image Search, which can be used across content channels to enhance content discoverability and get content to market faster.
- Bynder prioritizes responsible AI usage with robust safeguards and permissions in place, ensuring humans control their content at every phase.
What is AI in content marketing?
AI in content marketing enables brands to enhance how they plan, create, personalize, distribute, and optimize content. Thanks to AI-powered technologies like Natural Language Processing (NLP), Optical Character Recognition OCR, and Large Language Models (LLMs), brands can improve content relevance, enhance content discoverability, maximize efficiency, and increase output. Brands also improve the ROI of their content with greater reuse and repurposing of existing content, which reduces costly duplicate purchases and unused assets.
AI in content marketing isn’t designed to replace content marketers but to serve as a solution to enhance workflows and productivity. Take Lucid Motors, for example. DAM admins were constantly being tasked with searching for content for other users, a time-consuming demand that took away from other high-value, strategic initiatives. Bynder’s AI Search was able to free up 70% of their weekly workload, thanks to fewer asset requests from users like content markets, who could now easily search for the assets they need themselves.
Bynder’s AI-powered DAM is an essential content marketing solution that empowers marketers by automating time-consuming tasks, uncovering insights from data, and enabling more strategic, scalable, and personalized campaigns.
What are the uses of AI-powered DAM in content marketing?
Marketers can use AI DAM solutions for content marketing to conquer content chaos and keep up with the demand of their audience’s need for tailored, personalized content. Below are several of the top AI DAM capabilities to improve your workflow and enhance your content.
Content automation
AI is helping content marketers automate time-consuming tasks so they can focus on more impactful business initiatives. Bynder’s AI-powered DAM features improve workflows by automating repetitive tasks like tagging, asset enrichment, and duplicate management. Brands benefit from better asset discoverability and reuse, boosting both efficiency and asset ROI.
Bynder users can access a range of AI search solutions, including Text-in-Image Search, Speech-to-Text, and Face Recognition. These AI solutions for content marketing eliminate the burden of manual asset tagging and metadata enrichment. For example, with facial recognition search, users simply need to tag a face one time, and Face Recognition will automatically identify and tag images of that specific person for all existing images in the DAM and in future uploads.
Bynder customer BDA.inc is a perfect example of how AI search capabilities are helping teams save time and maintain a well-organized DAM. With 22,000 employee images, BDA.inc’s HR team would’ve needed 108 hours to manually tag each image. Face Recognition allowed for 27 times faster project execution, cutting the time needed to tag employee photos down to 4 hours. Now, content marketers or HR staff can easily find employee-specific images within their DAM for campaigns and newsletters by simply typing a name.
Content creation
AI for content marketing isn’t just about better utilization of existing assets but rapidly creating new and more effective assets, too. Generative AI is helping teams produce content at scale in today’s fast-paced digital landscape.
Bynder’s Generative AI accelerates content creation by automating the most tedious aspects of writing and design. With Bynder’s Content Workflow solution, users can harness the power of generative AI to generate, edit, translate, and polish drafts while having robust safeguards in place to maintain brand and legal compliance. This way, creators can focus on what they do best, creativity, without getting bogged down in the weeds of tedious tasks.
Content discoverability
Brand, marketing, sales teams, and external partners like agencies need to quickly and easily find relevant digital assets for campaigns, presentations, or projects. Bynder’s AI search experience capabilities offer a range of AI-powered DAM features to improve asset discoverability and get content to market faster. Take a look:
- Face Recognition: Content marketers and DAM users can automatically identify, tag, and manage images of specific people, such as celebrity endorsers, models, event speakers, or employees.
- Similarity Search: This AI-powered solution identifies visually similar images instantly to help users find related images and group images regardless of the metadata
- Search by Image: To determine if an image already exists in the DAM, users can upload an external image or paste a URL to instantly find similar or matching images to reduce duplicate purchases and unnecessary uploads.
- Speech-to-Text: AI-generated transcripts make video and audio assets searchable by detecting spoken words, enabling users to find content efficiently and improve accessibility.
- Natural Language Search: Users can easily search for assets using everyday language instead of relying on metadata, making it easier to locate images, even if they don’t have tags. Bynder's Natural Language Search is optimized for English, but it also supports simple queries in some other languages, even when the taxonomy is not multilingual, improving accessibility for global teams.
Content reuse and repurposing
AI helps teams get the most out of their assets to improve content ROI. Agentic AI is one of the latest developments at Bynder. Bynder’s AI Agents are a suite of specialized, context-aware solutions integrated into your DAM platform, designed to drive more effective marketing campaigns, enforce stricter content governance, and deliver greater productivity.
Along with agentic AI, Bynder’s AI Search Experience capabilities also promote content reuse by enhancing content discoverability to ensure teams get the most use out of all their assets. Bynder’s Search by Image allows marketers to upload an external image or paste a URL to ensure they don’t already have an exact or similar image in their DAM to reduce duplicate purchases and unnecessary uploads that can waste storage space.
Content governance
Bynder ensures responsible AI usage with an AI-powered, human-approved setup. We understand the concerns of content marketers and other DAM users when it comes to AI usage, as highlighted by our State of DAM Report. The top 3 concerns around content governance include content quality control (55%), risk management (50%), and compliance (47%), highlighting the importance of ensuring AI-generated content remains aligned with brand guidelines and compliance regulations.
When using Bynder’s AI solutions, teams maintain creative oversight, manage compliance, and control outcomes without relinquishing authority to AI. This can be seen with AI solutions like Search by Image, where users can quickly check if an external image is in the DAM and safe for usage. While Bynder’s AI solutions help speed up production, humans ultimately have governance over their content and how it’s used.
Learn more about why AI agents need a human behind the wheel here
What are the benefits of AI-powered DAM in content marketing?
Teams can transform their content marketing efforts by adopting an AI-powered DAM platform. Explore the numerous benefits of AI solutions for content marketing.
Time and cost efficiency
Through automation, teams can increase productivity and efficiency. Cut down the time on manual, repetitive, and time-consuming tasks to focus on more strategic and creative business operations. Take a global meal-kit company using Bynder’s AI Search Experience solutions. They were able to save $350K yearly by preventing unnecessary photoshoots, with the ability to then use that budget for shooting images that are really needed. Bynder Product Data also revealed AI users are 2X more likely to discover the content they need, so they can experience a smooth workflow without bottlenecks slowing them down.
Enhanced business performance
AI for content marketing enables faster time-to-market for campaigns and experiences, increasing engagement and conversions through hyper-relevant content. Bynder’s AI solutions offer greater marketing agility and alignment with business goals, empowering teams to spend more time on creative strategy and less on repetitive execution. For example, with the ability to use solutions like Text-in-Image Search, Search by Image, and Image Similarity Search, marketers can easily find relevant assets like product packshots, campaign visuals, or other marketing materials to create engaging campaigns tailored to their audiences.
Consistency and brand compliance
Bynder’s AI tools for content marketing help reduce the risk of legal issues of non-compliant content being used across the web. With solutions like Similarity Search, users can regularly audit content across various online platforms to ensure compliance with assets’ usage rights and brand guidelines. This helps brands maintain both their reputation and customer trust while avoiding potential legal disputes.
The future of content marketing is powered by AI
As we look to the future, the role of AI in content marketing is set to grow even more interconnected. Emerging technologies, such as Bynder’s AI agents, are already supporting marketers across the entire content lifecycle, acting as strategic collaborators to execute highly accurate asset enrichment, manage tasks such as writing descriptions or generating metadata tags, ensure content governance and permissible usage, and enable smarter search.
For content marketing teams, the benefits of AI-powered DAM platforms like Bynder are clear: faster time to market, smarter personalization, greater content ROI, and improved collaboration. From using AI in digital marketing to content marketing, Bynder’s AI-powered DAM is helping teams deliver content that resonates at a deeper level and converts faster.
