Bynder is a unifying tool for our teams in Europe, North America, and for our dealers everywhere.
Established in Europe in the 1960s, our client—which can’t be named due to strict brand guidelines—quickly grew into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear, and sportswear. Their ongoing involvement with some of the most prestigious racing competitions in the world led to the creation of advanced technical equipment for top athletes.
These sportswear experts share assets regularly with their 3,000-strong dealer network. Before Bynder, these manufacturers used to create individual custom websites for each group of dealers that would serve as asset catalogs. But as these websites exponentially grew in number and became more elaborate, the process soon proved cumbersome and ineffective.
That’s what the previous microsites provided: the bare minimum for e-commerce members to populate their sites.
While bigger dealerships have their own e-commerce managers to populate their websites with assets provided by the sportswear company, smaller resellers needed higher levels of support. Retailers needed constant access to evergreen assets of historic products, but with new seasonal lines (and assets) coming out twice a year, it was easy to lose track of how these assets were being used.
Our client needed an easily brandable digital asset management experience that provided ease of use for both internal and external teams globally. They needed on-time distribution of product and campaign assets as well as an easy way to organize their assets across all of their product and communication categories.
What were these manufacturers looking to solve with Bynder?
To distribute assets to our dealers, we used to create websites expressly for them. And it became a real chore because the sites became more and more elaborate and detailed. It was a very cumbersome process.
To share assets with their dealer network, the company was caught in an endless cycle of spinning up content portals on a manual basis for dealers. They would have to curate each website, which became unsustainable over time. Dealers used to download content from these custom websites to populate their own e-commerce sites and sell the product lineup.
As the dealer network and the number of assets grew, so did the demand for content from these dealers—making the process of sharing assets more difficult as time went on.
Among the problems this global company was experiencing:
- External sharing was difficult
- User interface and user experience were poor
- Content sharing process took days
- Decentralized content was hurting sales
- Time was wasted on inefficient processes
Talking practically: How did Bynder help?
With Bynder, this global company can now offer an optimized experience to both internal marketing and sales teams as well as their extended network.
Their dealer network can now independently access assets related to specific campaigns and products. Our client now has full control over which assets are shared and with whom. By leveraging permissions, they can show or hide content to distributors, so that only relevant content is shared with the right dealers. The navigation tiles on their Bynder homepage are grouped into categories such as limited editions, campaigns, collections, or print advertising assets.
They achieved better communication with their dealers, internal teams, and the media to ensure brand consistency across channels and markets. Among the benefits this organization now enjoys we find:
- A centralized and easily accessible asset library
- Quicker time to market
- Increased control over asset distribution
- Streamlined communication with media and press
We can now anticipate our dealers' needs. Whatever they need is usually already in the DAM library: images, press releases, product information, advertising assets, or even banners. They can do everything themselves, which is empowering.
What's next? Bynder for video storage and creation
Our client currently stores their video assets in their internal servers. But as they intend to boost their video production at scale, their plan is to store and distribute video assets through the DAM as well.
"We have tens of thousands of assets on our DAM and we are only using 2% of our storage capacity, we want to also store our videos there as well. By using Bynder to also create videos, we could have the creation part under the same platform and unify our company even more"
With Bynder's Video Brand Studio, global companies like these sportswear manufacturers can scale up video creation and leverage templating tools to fuel localization and segmentation while reducing the burden on their creatives. Fully integrated with other Bynder's modules and the DAM, it speeds up video content creation and distribution while ensuring brand consistency across channels and markets.
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Over 2200 brands rely on Bynder to boost their branding efforts: from brand consistency and project collaboration to centralized file storage, we have a tailored solution to fit the needs of each and every customer. See for yourself what Bynder can do for your company with a free demo.