Marketing & martech trends in 2030: Past, present, and future
Are we finally headed towards a frictionless experience economy? How did we get here? Where almost anything can be delivered in an instant, where we’re inundated with choice, convenience, and access? How did it happen so fast?
5 memorable, feel-good brand campaigns of 2019
Ever wonder why holiday campaigns work so well? Find out why feel-good brand campaigns should run year-round, not just for Christmas.
A new wave of digital disruptors: Direct-to-Consumer brands (and the secrets to their success)
Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.
Increasing customer engagement with real-time marketing!
Learn key strategies for real-time, ever-present and customer-focused marketing in today’s hyper-connected, channel-saturated world.
#CreateMore ROI: Make the most out of your marketing with Bynder Analytics
Stop being gut-driven and start being data-driven: Bynder Analytics provides marketing managers with the data they need to prove content ROI, optimize campaigns, and actually measure the value of their content creation efforts.
3 ways data can elevate your content marketing strategy
While using data to optimize marketing efforts isn’t necessarily a new concept, the pace at which technology and consumer behavior are changing is speeding up. Here are three of the most effective tactics for capitalizing on your existing marketing data without compromising creativity for strategy.
How to deliver a winning customer experience
World-leading research firm Forrester recently released their business Predictions, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.
3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand
Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.
Bynder Analytics: Delivering more value with data-driven content insights
Bynder's digital asset management solution features Analytics, helping users to gain data-driven insights into content performance and portal usage trends.
How to enhance your digital content with online feedback
With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.
Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry
Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.