Digital asset management for e-retail
Why is digital asset management important for e-commerce?
Digital asset management is vital for ambitious e-commerce retailers who want to grow their business, deliver great customer service, and build a loyal customer base. Imagine how much easier life would be if you could update your website imagery in a matter of a few clicks or respond to a customer query by sharing a how-to video link that you locate in moments. In the digital-first world, brands with e-commerce digital asset management use cases can launch products to market more quickly and ensure brand consistency when they add Bynder to their martech stack. In a nutshell, this is why DAM is so important for e-commerce retailers.
Effective digital asset management means you always know where to find the right images, videos, or text content for your website, social media, or marketing collateral. You can be confident that you distribute the most accurate and current content with the correct prices and product descriptions. Plus, you reduce the amount of time you spend on marketing and promotional admin tasks, giving you more time to focus on growing your business and getting even more product lines to market.
When you update or introduce new product lines you can do so quickly. Furthermore, you significantly reduce the margin for error so your customers can be sure they are making the right choices and that they can trust you to provide accurate, up-to-date information right across your product lines. All these benefits give you more time to grow your brand and enhance your services. And speaking of brand, DAM also helps you build brand recognition and ensure consistency as you’ll always be able to search for and locate your company and product visuals, colors, and metadata with just a few clicks.
What are the key benefits of digital asset management for e-commerce retailers?
Streamline and automate admin processes
Quite simply, reducing any bottlenecks and streamlining admin processes means more time to grow your business and drive revenue. With the right DAM processes in place, you won’t need to spend hours locating the right file or checking that the product description is the most up-to-date version available.
Facilitate sharing and boost collaboration
DAM helps e-commerce retailers collaborate with team members and external partners in a centralized, secure space. You can tag, index, retrieve and share content using clearly defined naming conventions that make searching and filtering a breeze. Communications are far more streamlined and you can control and restrict access, distribute and update content, assign tasks, provide feedback, and work alongside one another in a collaborative space that is both creative and organized.
Get products to market quicker
This is a benefit that every ambitious e-commerce retailer will love. When you’re introducing or updating a product range, it's not unusual to waste valuable hours sourcing images, locating content, checking and rechecking product descriptions, and finding the best links to support your content,such as instructional videos and how-tos. Getting your DAM library right the first time means you can update your website and marketing collateral swiftly, accurately, and easily and get those products to market quicker. You can then devote the time saved to promoting your new lines on social media or perfecting your email marketing campaigns.
Improve the management of your product library
Even the most organized e-commerce business struggles to manage image libraries, especially when there’s more than one team member or collaborator involved. One misnamed file becomes a dozen over time. Documents get lost. Video footage gets archived in a place that makes sense to one person but not another. The result? Hours and hours of wasted time and plenty of hair pulled out in the process. A well-organized DAM library is a time-saver to businesses. All your digital files and resources are at your fingertips. And if you want to share access, you can do so with confidence.
Reduce margin for error
Whether you’re the sole user of your digital assets or you share with a number of others, you always run the risk of incorrect images, branded materials, or templates being used. Your branding not only makes your company recognizable and trusted, it is also a reflection on the quality of your overall offering. If you start using random fonts or share collateral that is dated or poor quality, you’re basically saying to your customers that you don’t take pride in your company. You also run the risk of turning them off from interacting with your brand in the future.
Boost your brand recognition
This follows on neatly from the above benefit. Whatever you sell, you want to be the go-to provider for your customer base, so they need to know it’s you right away. All your branded materials can be stored, organized, shared, and managed in one centralized database that is controlled by you, so you can make sure the right content is used every time.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
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