REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

Get the report

Definition: DAM implementation

What is DAM implementation?

DAM implementation describes the process of onboarding, training users, and integrating a digital asset management system within an organization and its digital ecosystem.

Digital asset management is adopted for a variety of purposes including storing, managing, sharing and publishing digital assets more quickly, safely, and securely. Implementing DAM also helps with digital rights management, as it puts users in control of how assets are used, who is using them, and how long they can be accessed.

New to digital asset management and want to find out more? Check out our definitive guide to digital asset management.

Digital asset management helps busy marketing and creative teams produce quality content at scale with creative automation, boost business efficiencies, localize content marketing, and get more ROI from their digital assets. For example, brands can spend a great deal of money on paid advertising campaigns. By implementing DAM, marketers can make sure they use only the high-performing visuals in ad campaigns, and that they can optimize their campaigns instantly, with just a few clicks.

What are the key steps for successful DAM implementation?

Digital asset management typically involves the centralization and organization of your brand’s entire digital asset library, bringing in new processes and ways of working for your marketing team (or company at large). As a result, implementing a DAM system can feel like a daunting task at the start of your DAM journey. So where to start?

Complete a strategic audit of your digital assets
Before you even begin planning DAM implementation, you need to get a thorough understanding of the kinds of digital assets you need to manage. This will give you a good idea of the best ways to organize and store the files, the kinds of access controls you will need to put in place, and the challenges you might face on the way.

Need some advice on how to efficiently audit and migrate your digital assets to a DAM system? Check out our 3 steps to DAM migration.

Create a DAM implementation plan
Introducing new technology to your business rarely succeeds without a solid plan. Start by identifying your objectives for implementing DAM. What problems are you trying to solve and why? Where do you need to create efficiencies? Who needs to have access to the DAM system? Who will be responsible for management and upkeep, and so on.

Make sure you document your plan and that it is shared and agreed by all key stakeholders before you proceed with implementation.

Need help with creating a DAM implementation plan? Check out our ultimate DAM toolkit, featuring key resources for doing DAM right at your organization so you can be up and running in no time.

Choose the right DAM solution for your needs
Digital asset management solutions come in all shapes and sizes, and no one solution is the same. Most DAM vendors work with you during the DAM implementation process to establish your goals, objectives and specific use case, then create a tailored solution to meet your organization’s exact needs.

One thing to keep in mind is that your business requirements will change over time, so you would be wise to opt for a company that can scale with you as you grow.

If you’re in the process of comparing DAM vendors, check out our DAM comparison guide to help you on your way.

If you want to know why 2200+ leading brands love Bynder’s digital asset management platform, book a free demo with one of our experts and we’ll be happy to give you a tour and answer any questions you may have.