In today’s hyper-competitive digital marketing landscape, content alone is no longer enough. The brands winning market share aren’t just managing content; they’re orchestrating personalized, data-driven content experiences that convert. This leaves digital marketers racing to create targeted, on-brand content to reach their audience, often at a speed that can feel unsustainable.
That’s where AI in digital marketing comes in, presenting an effective solution that’s transforming the way digital marketers work and navigate content chaos. With the help of AI, digital marketers can generate quality marketing content for the right audience at the right time, automatically, and at scale.
To meet these demands, marketers are turning to AI-powered DAM. This must-have tool for marketing teams enables digital marketers to unlock smarter campaign execution, faster time to market, and higher asset ROI. In this blog, we’ll explore how to use AI in digital marketing and the ways AI-powered DAM platforms can drive meaningful business outcomes.
Key takeaways
- AI in digital marketing encompasses artificial intelligence technologies that leverage capabilities such as natural language processing, computer vision, machine learning, and generative AI to help digital marketing teams automate workflows and achieve better business outcomes.
- Bynder’s AI-powered DAM is the leading digital asset management solution. It puts AI at digital marketers' fingertips, boosting productivity, increasing content ROI, and achieving greater results, such as improved engagement and conversion rates.
- AI-powered DAM features an extensive collection of solutions that marketers can utilize across various digital channels, including Similarity Search, Face Recognition, and Natural Language Search, among other capabilities.
- Bynder’s commitment to responsible AI involves implementing robust safeguards and controls to prevent the abuse or misuse of generative AI technology and protect brand integrity.
What is AI in digital marketing?
AI in digital marketing refers to the use of artificial intelligence technologies, such as natural language processing, computer vision, machine learning, and generative AI, to achieve digital marketing goals. With the help of AI, digital marketers can accelerate the creation of marketing materials, enhance the effectiveness of their marketing communications, and increase ROI on marketing content. Rather than relying on manual effort and intuition, AI empowers marketers to make data-driven decisions and deliver more personalized content.
Bynder’s AI-powered DAM is a powerful tool for marketers, combining cutting-edge, practical, and responsible AI technology with our leading digital asset management solution. AI-powered DAM empowers marketing teams to scale content creation, improve management and discoverability, and ensure compliance.
The recent State of DAM Report, based on a survey by Bynder and Censuswide, reveals how AI-powered DAM is helping businesses optimize workflows, enhance content creation, and improve discoverability. This report revealed that 98% of organizations expect AI to deliver key business outcomes within the next 12 months. The top priorities include:
- Boosting team productivity (46%)
- Enhancing operational efficiency (45%)
- Improving customer engagement (43%)
By integrating AI into DAM, businesses are going beyond basic content organization. They’re optimizing workflows, accelerating time to market, and enabling smarter, data-driven decision-making, all of which contribute to stronger and faster top-line growth.
Discover the State of DAM Report and how AI is redefining the digital content landscape here
DAM AI features for digital marketers
Bynder’s AI for digital asset management features an extensive collection of solutions that enable marketers to leverage AI in their digital marketing efforts. Explore these AI-powered DAM features to improve workflows.
Automated tags
There’s no need to painstakingly tag marketing assets thanks to AI automated tagging. Bynder’s AI-powered DAM analyzes marketing assets, such as photos and videos, upon upload. Based on the visual characteristics of assets, AI-powered DAM automatically assigns relevant tags to them.
Automated tagging enriches metadata to boost discoverability and productivity. Assets are appropriately labeled and easily discoverable without the need for additional resources or human intervention. This enhanced discoverability also promotes asset reuse, boosting content ROI. Many valuable assets go unused simply because no one knows they exist or where to find them. Automated tagging uncovers hidden gems by making all assets easily searchable across teams, departments, and regions. As a result, marketers can save valuable time and focus their energy and efforts on more strategic activities.
Generative AI
Content Workflow is Bynder’s collaborative module for creating written content in a structured and organized workflow. This tool accelerates content production and ensures each stakeholder is involved at the right stages. Within Content Workflow sits Bynder’s AI-Assist, a generative AI tool that marketers can use to generate copy, extend or shorten texts, check spelling and grammar, and translate text into different languages. Marketers can use Content Workflow to create more accurate content quickly and effectively.
At the heart of AI-Assist is Bynder’s commitment to responsible AI. Robust safeguards and controls are in place to prevent abuse or misuse of generative AI technology and protect brand integrity. DAM admins must grant users access before they can use generative AI, and users themselves need to opt into using this technology.
Transformative AI & AI translations
Bynder’s content creation module, Studio, uses Transformative AI, a tool that enables marketers to transform and localize existing content more quickly and effectively. AI-powered features, including batch creation and automated image and video resizing, allow marketers to create on-brand content at scale for maximum impact.
Studio can be a significant help to marketers launching global campaigns. Teams can leverage content localization and AI-generated translation solutions to reduce time to market and improve brand consistency across multiple languages and regions.
Similarity Search
Similarity Search is an AI-powered search solution that helps digital marketers easily retrieve visually similar assets in their DAM without the need to search for metadata. Teams can now find assets faster, whether they’re tagged or not, as this solution ranks the entire library to show assets that are most visually similar to ensure brand compliance and consistency.
Search by Image
If you’re a digital marketer and find an image you like elsewhere, you can use Search by Image to discover assets that are similar to one within your DAM. This AI-powered DAM solution helps teams avoid buying the same or similar stock images multiple times, cutting down on content costs. Thanks to Search by Image, digital marketers can reuse assets more efficiently, minimize redundancies in their DAM, and produce creative assets more quickly.
Text-in-Image Search
Bynder’s DAM uses AI to identify text in images, allowing users to search for images using text right within their Bynder portal’s search bar. With Text-in-Image Search, teams can easily discover assets containing text, such as logos and names, as well as enhance brand compliance by finding assets to archive, whether due to outdated slogans or expired licenses.
AI-Powered Duplicate Finder
Clutter and duplicate content hurt digital marketers’ efficiency, create confusion, and damage content integrity. With Bynder’s AI-powered Duplicate Finder, duplicate content is automatically identified upon upload and placed in the waiting room, allowing teams to approve or dismiss duplicate files, including images, videos, and documents.
Learn how Siemens Healthineers keeps its DAM system clean with AI-Powered Duplicate Manager here
Speech-to-Text for Video and Audio Assets
Speech-to-Text is another solution available through Bynder’s AI Search Experience capabilities. Similar to Text-in-Image Search, this solution transcribes speech in both video and audio assets in over 100 languages, allowing digital marketers to retrieve these assets by searching for keywords or phrases.
AI Face Recognition
Just as AI for digital asset management can identify objects, text, and speech, it can also recognize faces. Facial recognition search in DAM allows marketers to quickly retrieve images containing a specific person’s face. Once an individual is tagged at least once in an image, Bynder’s Face Recognition solution automatically tags them in new and existing images with the DAM.
Natural Language Search
There’s no need to learn a special search language or structure to retrieve DAM assets. Digital marketers can search for assets using natural, everyday language, as they would when speaking to a friend or colleague. This AI search solution for digital marketers makes it easy to find the right assets without tags, creating a search experience that is precise and intuitive. It uses AI to interpret keywords and visual content in assets, supporting over 100 languages, making it quicker and easier to locate the right asset.
AI Agents
Bynder’s AI Agents can complete complex tasks and automate multi-step workflows, driving more effective marketing campaigns, enforcing stricter content governance, and delivering greater productivity for digital marketers. These agents are capable of interpreting both the context and intent behind digital marketers’ prompts, powered by computer vision, generative AI, and large language models (LLMs). With the help of AI Agents, digital marketers can automate tasks such as discovering assets, transforming assets, and ensuring compliance with human oversight and control.
Benefits of AI-powered DAM for digital marketing teams
The benefits of digital asset management powered by AI are vast. With the help of Bynder’s AI-powered DAM, marketing teams can:
- Enhance content ROI: Creating new content takes time and resources, and that means money. With the help of AI-powered DAM, marketing teams can reuse assets in smart and strategic ways, boosting the ROI of each piece of content.
- Reduce manual work: The painstaking efforts of tagging assets, creating metadata, and transcribing transcripts can put a significant strain on resources. AI-powered DAM automates time-consuming manual tasks, freeing up resources that can be spent on more strategic business initiatives.
- Faster time to market: Teams can automate workflows and streamline processes with tools like Content Workflow and Studio, creating assets more quickly and eliminating roadblocks.
- Human oversight and control: Bynder’s dedication to responsible AI is at the heart of AI-powered DAM. Marketers have control over who has access to AI tools and how they can and cannot be used.
- Quick asset discovery: Automated tagging, richer metadata, text-in-image identification, and other AI-driven search capabilities improve asset discoverability and reduce frustration, minimizing strain on marketing teams.
How to use AI-powered DAM in digital marketing
The use cases for AI-powered DAM in digital marketing teams are plentiful. Consider how AI can help your team in these ways and more.
Content creation
Bynder’s AI-powered content creation capabilities—including Generative AI, Transformative AI, and AI Translations—allow digital marketers to scale content production, optimize workflows, and improve productivity while maintaining full control over the creativity, quality, and compliance of their content. Over the Black Friday and Cyber Monday holidays, Bynder’s Content Experiences (CX) Omnichannel solution served more than 6 billion assets to over 70,000 websites and transformed more than 4.5 billion assets.
CX Omnichannel also delivers exceptional results for Simplot, a global leader in food and agriculture with over 15,000 employees worldwide and a digital ecosystem comprising more than 1,300 websites, social media channels, and other customer-facing touchpoints. With CX Omnichannel, Simplot is able to automatically transform and optimize assets in their DAM to deliver to the right audience. With Bynder’s AI-powered DAM, Simplot achieved cost savings of $2.3 million.
Learn how Simplot uses Bynder’s AI-powered DAM to accelerate the distribution of digital assets, reduce costs, and improve digital experiences here.
Content management
Digital marketers can keep their DAM organized and clutter-free with AI features like automated tagging and Duplicate Manager. Duplicate Manager scans content upon upload and flags any duplicates to reduce confusion, save storage costs, and improve content integrity.
Content discovery
Bynder’s AI-powered search capabilities enable digital marketers to quickly find the most relevant assets in the DAM, whether product packshots, campaign visuals, or other marketing materials. They can locate assets without relying solely on metadata. AI-powered content discovery provides more accurate searches, greater asset reuse, and quicker project execution while maintaining consistent brand communication and delivering higher content ROI.
Learn how Lucid’s DAM managers freed up 70% of their workload with AI Search here
Content governance and compliance
Bynder’s AI-powered DAM gives digital marketers the ability to maintain control over digital assets, ensuring that usage rights and expiration dates are monitored. Thanks to complete human oversight, digital marketing teams can maintain full control over how and when AI is used. Not only does this ensure compliance in AI-driven content creation, but it also ensures adherence to external regulations and policies.
Empowering digital marketing teams with AI-powered DAM
AI is redefining what’s possible in digital marketing, not by managing content but by amplifying its impact. When integrated with a modern DAM platform like Bynder, AI empowers marketers to unlock smarter strategies, such as delivering personalized experiences at scale, accelerating campaign execution, and maximizing asset reuse through intelligent AI search capabilities.
Bynder’s AI-powered DAM shifts the focus from content production to content performance, helping teams create more relevant, engaging, and high-converting campaigns that lead to improved engagement, traffic, and other key metrics. Book a demo today to learn how Bynder’s AI-powered DAM can help you.
