June 27th 2019
#2.1 Context is queen - a mini-series
Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.
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