DAM best practices
#6 Context is queen: Show your face to the public - Let's go IPO
Bynder's Brand Guidelines can help give your brand identity a digital home, ensuring crystal-clear brand consistency, whatever the format or channel.
Nobody using your brand guidelines? Here’s why
One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.
#5.1 Context is queen - a mini series - Encore, we’re back with more!
Going into a merger and wondering how to manage your branding? Hesitate no more, our Digital Brand Templates is what your creative team needs.
Fit for the fast lane: How automotive brands use DAM to stay ahead of the curve
The automotive industry is experiencing a large-scale gear shift—calling for a change to both business models and processes, and a fresh approach to brand and marketing operations. See how DAM can help.
How do oil, gas, and energy companies use digital asset management?
See how oil, gas, and energy companies use digital asset management to maximize marketing operational efficiency and reduce risks to brand reputation.
Building your 'DAM Fam' [4/4]: A digital asset manager job description template
In the last installment of our 'DAM Fam' mini-series, we’ll give you a final helping hand by providing a typical job description template that you can use as reference when recruiting a digital asset manager for your own team.
Building your 'DAM Fam' [3/4]: Hiring a digital asset manager
Check out tips, tricks, and best practices on how to hire the perfect digital asset manager to champion your 'DAM Fam', including questions to ask during the recruitment process.
#4.2 Context is queen - a mini-series
Last week, we've shown how Rocketeer uses Bynder to find the right campaign for the product launch. Now, as part of their new product launch campaign, Rocketeer is working on a launch video. Fortunately, all relevant stakeholders can collaborate on all ongoing campaigns in one single space using Bynder’s Creative Workflow module. Once in the campaign container, all campaign jobs in progress are listed for a handy overview. As a marketer, I can simply filter these so I only see the ones I’m working on. In order to start working on the new launch video, the first step is to create a new job, which can be done directly from my personalized homepage.
Building your 'DAM Fam' [2/4]: How to find the perfect DAM project team at your organization
Check out tips, tricks, and best practices on how to build out the perfect internal digital asset management project team, ensuring your DAM solution will survive and thrive for the long haul.
Building your 'DAM Fam' [1/4]: How to kickstart a digital asset management project
Before you start reaping the end-benefits of DAM, you need to make sure you’ve got the right resources in place to ensure your DAM project will survive and thrive for the long haul. Discover tips, tricks, and best practices for building out your “DAM Fam” in this 4-part series.
#4.1 Context is queen: Campaign it already! How Bynder facilitates bringing product launch campaigns to market
When you’re excited about getting a shiny new product out to the masses, the compulsion to get it out fast can be strong. When launching a campaign, timing is everything, so you can’t afford to come up against an unexpected bottleneck in the process. That’s why accessing, sharing, and collaborating on campaign materials prior to launch needs to be as frictionless as possible to ensure everything goes to plan.
#3.2 Context is queen - a mini-series
When uploading my files, I can decide whether or not my colleagues can access those straight away, or if I only want my Dutch colleagues to access them. Maybe I also want to ensure that colleagues need to request the download first. Once I’ve tagged my files, I’m sending them for approval prior to publishing. That way, I can make sure a content admin checks that the files meet our standards for usage, so there’s no room for error.