DAM best practices
#4.2 Context is queen - a mini-series
Last week, we've shown how Rocketeer uses Bynder to find the right campaign for the product launch. Now, as part of their new product launch campaign, Rocketeer is working on a launch video. Fortunately, all relevant stakeholders can collaborate on all ongoing campaigns in one single space using Bynder’s Creative Workflow module. Once in the campaign container, all campaign jobs in progress are listed for a handy overview. As a marketer, I can simply filter these so I only see the ones I’m working on. In order to start working on the new launch video, the first step is to create a new job, which can be done directly from my personalized homepage.
Building your 'DAM Fam' [1/4]: How to kickstart a digital asset management proje...
Before you start reaping the end-benefits of DAM, you need to make sure you’ve got the right resources in place to ensure your DAM project will survive and thrive for the long haul. Discover tips, tricks, and best practices for building out your “DAM Fam” in this 4-part series.
#4.1 Context is queen: Campaign it already! How Bynder facilitates bringing prod...
When you’re excited about getting a shiny new product out to the masses, the compulsion to get it out fast can be strong. When launching a campaign, timing is everything, so you can’t afford to come up against an unexpected bottleneck in the process. That’s why accessing, sharing, and collaborating on campaign materials prior to launch needs to be as frictionless as possible to ensure everything goes to plan.
#3.2 Context is queen - a mini-series
When uploading my files, I can decide whether or not my colleagues can access those straight away, or if I only want my Dutch colleagues to access them. Maybe I also want to ensure that colleagues need to request the download first. Once I’ve tagged my files, I’m sending them for approval prior to publishing. That way, I can make sure a content admin checks that the files meet our standards for usage, so there’s no room for error.
#2.3 Context is queen - a mini-series
Last week we saw how Paperless Office benefits from using Bynder's asset library as the single source of truth. Now that the files are more visible than ever across the entire organization and best practices are shared, Paperless Office also wants to increase the external distribution to re-use their assets even more. Files are accessible now anywhere, anytime and ready to be shared!
DAM in the DX [3/4]: Four must-have DAM integrations
These days, there are a lot of integrations out there. So which ones are actually necessary, and how do they help? We've highlighted four general integration types that are worth considering for your DAM project, giving you the most bang for your business buck.
#2.2 Context is queen - a mini-series
Last week we saw how our fictive retail company Paperless Office laid a foundation for digital transformation with DAM. Now that this is set up they are able to populate it to get their users on board. In the bulk upload it is easy to ingest large batches of assets into the DAM. The intuitive interface allows content managers and habilitated users to seamlessly add newly created material.
DAM in the DX [2/4]: Building a business case for DAM integrations
Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved from a well-integrated DAM solution.