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Digital rights management with digital asset management

Advanced digital rights management capabilities within digital asset management solutions help organizations to mitigate risks when it comes to asset compliance.
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What is digital rights management (DRM)?

Digital rights management, or DRM, stands for the policies, procedures, practices, and technologies that allow for content owners to control the distribution, repurposing and usage of digital assets.

Digital rights management for digital asset management allows organizations to control the usage and rights around the digital assets in their DAM (digital asset management) library. DAM (digital asset management) solutions allow organizations to store, organize, find, retrieve and distribute digital content quickly and safely.

Why is DRM important for DAM?

Organizations can reduce the risk of legal penalties by recording information regarding the use and reuse of digital assets. It’s also important for organizations to keep track of when assets can be utilized, where they can be utilized and even how they can be utilized by internal and external parties. For example, if you have a photo shoot on a location, you may be tasked with keeping track of the place where the photograph was taken, the name of the photographer, the names of the models pictured in the photograph and so on. Frequently when organizations solicit third-party agencies to create content on their behalf, with it comes a host of contracts surrounding when, where, why and how these digital assets can be utilized. Keeping track of this manually in a spreadsheet is a manual labor of love, meanwhile, sensitive assets may be sitting around on shared network drives widely accessible to the entire marketing department. That’s where DAM comes in - providing context about when, where and how you can utilize these types of assets in a self-service portal for employees.

Within a DAM library, you are able to relate digital rights information directly to specific assets or groups of assets, providing explicit usage information to the right people, at the right time, so they can make the right usage decision. Keeping track of the rules across a library of thousands or even millions of assets is no easy undertaking - making automating DRM with DAM as easy as set it and forget it.

Limitations, expiration dates, model rights, location rights and more...there’s no shortage of rules around how you can use content that you procure, but you may also have your own rules for content created in-house and will want to share the usage information with external parties so they too, can stay in compliance.

But it’s not just about being compliant. Asset misuse has very real consequences behind it. Lawsuits, risking your brand’s reputation, wasting time hunting down asset usage information… all of these things are easily avoided with a DRM (digital rights management) strategy in place and the technology to facilitate automating these rules.

Key benefits of using DAM to enforce DRM

There’s no sense relying on one person to know and share all the information about how, where and when a digital asset can be utilized. Give your employees the freedom to find out for themselves! With capabilities like asset expiration dates, limited use restrictions, and archive restrictions, you can control when assets go live, when they expire, and when it’s time for them to retire from use (but to be kept for archival purposes.)

While DAM is utilized primarily as a browsable library of digital content, sometimes you need to lock down highly sensitive assets. With DAM, unlike cloud storage and collaboration platforms, everything is available to users until you lock it down. When you do need to control access to a specific asset, robust DRM features are there to support you. You can restrict access to specific groups, permissions profiles and more. You can even lock down highly confidential assets regarding new product releases. An added bonus is utilizing the download approvals functionality to field requests for content usage. You can maintain visibility into how assets are used, without locking them down completely.

Sometimes you might have assets you don’t ever want people to download. It could be that you hide them from users, and/or you could also completely revoke download access for specific assets. Turning off the ability to download an asset helps you restrict content sharing for these highly sensitive assets to a small number of people who have full DAM administrative rights to the DAM platform.

In the digital workplace, it’s not uncommon to lose track of which version is the most up-to-date version. This can be troublesome, especially when you consider edited versions of content that have been updated to remove or add elements for compliance across markets. DAM platforms that allow for new version notifications inform users that an updated version has been uploaded to an asset they’ve downloaded in the past.

Context is so important when it comes to digital rights management. Contracts, usage terms, and other important metadata need to be attached, embedded or applied directly to your digital assets. The ability to relate contracts to digital assets or add additional files and attachments to your assets allows you to provide context to your digital assets so content consumers know the details around how they can utilize assets.

It’s not uncommon to hit send before you meant to. That’s why email ‘unsend’ features were developed after all. Sometimes we get a little trigger happy and send the wrong thing too quickly. If you happen to share an asset via a DAM platform like Bynder and wish to revoke the access to a specific asset or even an entire collection, you are able to do so quickly and efficiently. With dynamic Collections, you can edit usage rules around Collections (edit, download, or view only) and even quickly control which content is in the Collection.

Digital rights management: frequently asked questions

Digital rights management, or DRM, stands for the policies, procedures, practices, and technologies that allow for content owners to control the distribution, repurposing and usage of digital assets.

When uploading content to the Bynder DAM, you are able to quickly select a future date you’d like the content to expire. This can be incredibly useful if you have known expiration dates for specific types of content (i.e. you have a standard two-year agreement with photographer XYZ.)

Or, you can select the date you’d like the content to “go live.” If you select this option, the content will not be visible or actionable to people who do not have access to view embargoed assets. This feature allows you to control things like sensitive product launches or big company announcements that shouldn’t be privy to everyone until a specific date.

User permissions in digital asset management solutions like Bynder allow you to control everything a user can do, see or interact within the DAM. For example, you may have DAM managers or librarians who need full access to archival material, and you may have individuals who do not need (or want) to see archival assets ever. You could also have limited users who don’t need full access to every asset. For each specific user group, you may have rules about which types of assets are downloadable or viewable. User permissions and download approvals allow you to codify these rules and automate their implementation through technology.

Learn exactly how Bynder can help boost the ROI of your content with our guide to marketing resource management.

Understanding which types of content you have, how they should be used, the record retention schedules they pertain to and more can help you to start mapping out which features to engage in a DAM platform to support these policies.

Yes! Let’s talk DRM for DAM. Sign up for a Bynder DAM demo and talk to one of our consultants about how DAM software could improve digital rights management at your organization. Meanwhile, get the Bynder guide to digital rights management to learn more.